TakeUp, an AI-based revenue optimization platform for independent accommodations, recently secured $11 million in Series A funding led by 1848 Ventures. This funding will enhance how small hospitality brands drive demand and maximize revenue using adaptive causal inference AI.
Over 92% of independent properties still price manually, potentially losing up to 30% of revenue compared to larger brands. TakeUp’s platform performs over 38,000 daily micro-analyses to fine-tune pricing based on actual guest behavior, providing insights typically available only to larger brands.
By pairing each property with a dedicated revenue strategist, TakeUp helps independent accommodations optimize pricing and compete effectively in the market. The company has seen its customer base grow by over 300% in the past year and aims to expand into AI-powered demand generation and conversion products, giving operators greater control over the guest revenue journey.
KEY QUOTES:
“There can’t be a monopoly on AI for a handful of brands if the industry is going to continue to grow and thrive. So, we’re tearing down the walled garden and democratizing the landscape by giving our customers transparent, automated tools to win – first on pricing and eventually across the entire revenue funnel.”
Bobby Marhamat, CEO of TakeUp
“With TakeUp’s real-time dynamic pricing and the support of our dedicated rep, we’re making smarter pricing decisions faster—and bringing in more revenue. It gives us a real edge in the market, and the time we’re saving goes right back into creating a better experience for our guests.”
Doug Bagnasco, Owner of Devonfield Inn
“The independent hospitality space has been underserved for too long. Smaller hotels have been left with spreadsheets while big brands use AI to win guests and dollars. TakeUp is arming this industry with smarter tools and bold execution. They’re not just building software—they’re giving independents a fighting chance in a market stacked against them.”
Kal Amin, managing partner at 1848 Ventures
