Enterprise loyalty and promotion software company Talon.One announced a $135 million growth funding round from new investors Silversmith Capital Partners and Meritech Capital, with participation of existing investor CRV.
Talon.One’s platform enables over 270 customers in various sectors to create personalized, scalable promotions and loyalty programs using data, enhancing customer engagement and loyalty while protecting profit margins. Clients include H&M, Adidas, Costa Coffee, Sephora, Ticketmaster, and Nordstrom.
Talon.One’s loyalty & promotion software enables marketing and product teams to launch and manage any incentive, from percentage-off discounts to multi-tiered loyalty schemes, cashback campaigns, and gamified experiences, all through a single, unified system.
The platform’s headless architecture, intuitive Rule Engine, and deep integrations with partners enable seamless deployment across online and in-store channels, with no need for custom development. And partners include Braze, a leading customer engagement platform, and Shopify, where Talon.One is the only enterprise-grade promotions and loyalty engine currently integrated.
Talon.One’s solution is designed to be compatible with any tech stack, offering a scalable tool for all sectors, including retailers, QSR, grocery chains and financial institutions.
How the funding will be used: The new capital will drive innovation in the Talon.One platform and strengthen its market position in the US, UK, Europe, and APAC. The investment will focus on AI-powered intelligence, predictive insights, and enhancing enterprise capabilities.
KEY QUOTES:
“This investment is a powerful vote of confidence in the platform we’ve built, and the value we deliver to the world’s most trusted brands. We are excited to partner with Silversmith and Meritech to continue solving our customers’ most complex challenges.”
Christoph Gerber, Co-founder and CEO of Talon.One
“This next chapter will be all about scale and execution. With this investment, we will accelerate innovation in AI, enhance enterprise functionality, and continue building the most flexible and powerful incentive infrastructure on the market.”
Sebastian Haas, Co-founder and COO
“Since our first investment, it has been incredible to witness Talon.One’s journey and consistent execution. This round is a clear validation of their vision and the trust of their growing base of global enterprise customers. We are thrilled to deepen our commitment.”
Reid Christian, General Partner at CRV
“Talon.One continues to redefine what loyalty and promotion should look like for modern enterprises. There is an undeniable and growing market need for truly flexible, data-driven promotion and loyalty solutions.”
Alex Clayton, General Partner at Meritech Capital
“Talon.One is solving an incredibly complex and mission-critical problem with elegant, enterprise-grade infrastructure. They built the most modern and scalable platform in a massive category. We are excited to support them and become part of their next chapter of growth.”
Sri Rao, General Partner at Silversmith Capital Partners
