TAMKO Building Products announced the acquisition of the assets of Roofing & Solar Reform Alliance, relaunching the contractor community as Roofing STRONG Alliance by TAMKO. The move expands TAMKO’s contractor-focused training, education, and engagement initiatives while keeping the RSRA leadership team in place.
The new Roofing STRONG Alliance community will operate as an extension of TAMKO’s The TAMKO Edge® contractor program. The combined effort is designed to provide roofing contractors with expanded training resources, coaching, marketing support, AI-driven education, and peer collaboration opportunities.
The acquisition builds on a previously announced alignment between TAMKO and RSRA, with both organizations emphasizing collaboration, transparency, accountability, and contractor development. TAMKO said the partnership reflects its long-term investment in strengthening relationships across the roofing industry and supporting contractor growth.
Alex Hines, Vice President of Sales and Chief Revenue Officer at TAMKO Building Products, said the company views contractors as central to its strategy and praised RSRA for building a respected community focused on quality and accountability.
RSRA founder Adam Bensman will continue leading The Roofing STRONG Alliance while also taking on a broader role within TAMKO focused on contractor community development and innovation initiatives.
Membership in Roofing STRONG Alliance will be offered at no cost to The TAMKO Edge® contractors. TAMKO said the initiative is part of its broader commitment to supporting contractors and homeowners through products, educational programs, and industry partnerships.
Founded more than 80 years ago, TAMKO Building Products manufactures residential roofing shingles and waterproofing products, including its Heritage®, Proline®, Titan XT®, and StormFighter FLEX® product lines.
KEY QUOTES:
“Contractors are at the center of everything we do. RSRA has built a strong and respected community by prioritizing quality, accountability, and real value for contractors. We’re proud to welcome RSRA into the TAMKO family and continue building on that momentum as we strengthen relationships and deliver solutions that support our partners’ growth.”
Alex Hines, Vice President of Sales and Chief Revenue Officer, TAMKO Building Products
“I feel like I found my people. TAMKO is building something special, and how we do business is wholly aligned. I am over the moon excited about joining forces to create an industry-leading contractor community. That starts by helping create STRONG people, teams, and relationships. Because your company is only as STRONG as you are.”
Adam Bensman, Founder, Roofing & Solar Reform Alliance
