Tapcart Raises $4 Million To Help Shopify Brands Create Mobile Apps

By Dan Anderson ● July 31, 2019
  • Tapcart — a SaaS platform company that helps Shopify brands build mobile shopping apps raises $4 million in seed funding

Tapcart — a SaaS platform company that helps Shopify brands create mobile shopping apps — announced it raised $4 million in seed funding led by Greycroft. With this round of funding, Tapcart will be fueling business growth, develop advanced mobile marketing tools, and expand its offering to other e-commerce platforms. Existing investors Amplify.LA, Act One Ventures, and Luma Launch also joined the round.

The founders of Tapcart — Eric Netsch and Sina Mobasser — launched the company in 2017. Tapcart plans to bring mobile apps to the masses and makes it easier for brands to increase engagement and generate more sales.

“We understood early on that e-commerce brands need a single platform that is intuitive, user-friendly and powered by unique features that drive conversions. Our drag-and-drop mobile app builder, real-time app updates, interactive push notifications, and 3D Shopping functionality give brands all the tools they need to vastly improve engagement from mobile customers,” said Mobasser. “Between Eric’s vision and my experience, we knew we could create a platform to fulfill the needs of e-commerce brands on a massive scale.”


Tapcart essentially allows e-commerce stores to design and launch an on-brand mobile shopping experience in as little as two weeks. And the Tapcart platform also allows merchants to engage their customers via interactive push notifications. With one click, brands are able to send push notifications with animated lookbooks, videos, countdown timers, and other interactive content to their shoppers.

“The Tapcart platform enables eCommerce brands to launch beautifully designed mobile apps at a fraction of the price and within a fraction of the time it would normally take with an outside development team,” added Dana Settle — the co-founder of Greycroft — who led the investment.

One of Tapcart’s customers is Fashion Nova — which is a wildly popular online fashion brand with over 16 million Instagram followers. And Fashion Nova unveiled a first-to-market collaboration that introduced augmented reality shopping into their mobile app. Tapcart had developed AR functionality for Fashion Nova that allows customers to view products in 3D and virtually assemble an outfit while shopping. Some of Tapcart’s other customers include Chubbies, The Hundreds and JLUXLABEL.

“Tapcart has allowed us to take our customer loyalty to the next level. With The Hundreds app we can stay connected with our top customers at all times,” explained Ceilidh MacLeod — the Digital Director at The Hundreds. “In a time when brands are putting out releases every week, it can be hard to maintain loyalty, but having a mobile app has allowed us to park a spot on our top customers’ screens, engage our customers with push notifications and offer a great mobile shopping experience.”

Netsch was the founder of Mobile First Studios, which is a full-service mobile development agency that has worked with companies like HBO, Heineken, and Morgan Stanley. And Mobasser co-founded and was COO of TestMax — a company that created the first comprehensive test prep courses for mobile devices and created Pop Quiz (a top 10 iPhone app used by millions).