- Target Corporation (NYSE: TGT) has announced several major changes to its holiday season setup due to the pandemic. These are the changes.
Target Corporation (NYSE: TGT) has announced several major changes to its holiday season setup due to the pandemic. And Target is adjusting its plans to make the holiday shopping experience simpler and stress-free.
“The investments we’ve made in our business and our incredible team have enabled us to move with flexibility and speed to meet guests’ changing needs during this global pandemic,” said Target CEO Brian Cornell. “This year more than ever, a joyful holiday will be inseparable from a safe one, and we’re continuing to adjust our plans to deliver ease, value and the joy of the season in a way that only Target can.”
In March, Target introduced dozens of safety measures so guests can shop confidently in its stores. And Target is working on more ways to ensure that store experiences are convenient and contactless.
In October, Target will be launching its biggest holiday deals so you can shop safely and conveniently without worrying about missing out on deals — which usually comes later in the season. From that period and throughout the season, Target will be offering low prices on items in stores and online thus giving you the flexibility to get the gifts you want when and how you want.
Target is also closing stores on Thanksgiving Day. “This season, you can count on getting extra-big savings without the extra-long lines, with plenty of opportunities to score the best deals on the hottest items both before and after November 26,” added Target in a statement.
By making 20,000 more products — including fresh and frozen groceries — available through pickup and delivery services — more guests have been turning to convenient and contactless same-day services like Drive Up, Order Pickup, and Same-day Delivery with Shipt (grew 278% in the first quarter).
For the holiday season, Target is doubling down by making 20,000 more products available through same-day services. Those products will be available via Order Pickup and Drive Up at 1,500 Target stores across the country by this fall.
