Taste Tomorrow Ventures (TTV), a new VC firm focused on early-stage investments in the beverage, food, and snack industries, announced the first closing of its $30 million debut fund, TTV Fund I. This fund is backed by a strong lineup of strategic investors, such as Ball Corporation and Advantage Solutions.
TTV was launched by LA Libations founders Danny Stepper, Dino Sarti, and partner Scott Guthrie, who collectively bring over eight decades of experience building, scaling and investing in high-growth consumer brands. And TTV Fund I will be investing in early-stage and Series A companies that are redefining consumer experiences, from functional beverages to better-for-you snacks. Along with the capital, TTV offers hands-on operational support and deep industry connectivity across retail, supply chain, and strategic partnerships.
The fund’s first investment is a strategic equity partnership with Just Ice Tea, which is one of the fastest-growing iced tea brands in the U.S. ANd this move reflects TTV’s focus to back mission-driven companies with strong consumer traction and great leadership.
The final closing for TTV Fund I is expected in late summer 2025.
KEY QUOTES:
“We couldn’t be more excited to partner with Seth Goldman and Just Ice Tea as our first investment—it’s a brand that embodies the purpose, innovation, and momentum we want to partner with.”
Danny Stepper, Co-Founder
“We’re proud to launch with the support of such an influential group of strategic investors. Their belief in our vision strengthens our ability to support transformative brands and Founders.”
Dino Sarti, Co-Founder
“The next generation of consumers is looking for authenticity, transparency, and better lifestyle choices, and our first investment in Just Ice Tea perfectly illustrates that.”
Scott Guthrie, Managing Director
