How TD Ameritrade Is Making It Easier To Manage Your Account In Your Vehicle

By Amit Chowdhry ● July 31, 2019
  • TD Ameritrade recently announced a suite of in-vehicle experiences through your smartphone. These are the details.

TD Ameritrade recently announced that it launched a suite of in-vehicle experiences through your smartphone. This gives investors another way to stay up-to-date with the markets anytime. TD Ameritrade’s in-vehicle experience is compatible with Apple CarPlay, Android Auto, and Echo Auto.

This announcement also marks the latest in TD Ameritrade’s ongoing efforts for bringing market access and information to investors in more places. TD Ameritrade was one of the first to offer trading over the phone, on a desktop, and through a mobile app. And late last year, TD Ameritrade was also the first to announce voice-activated investing on Amazon Alexa based devices. In-vehicle solutions represent a natural next step in TD Ameritrade’s efforts for using innovative technology to enable investors to engage with the markets when and where they choose.

As drivers are logging more miles every year, Americans have been spending a lot more time in traffic. American drivers lost an average of 97 hours last year due to congestion, according to a February 2019 report published by INRIX. And the same report estimated that the 2018 cost of sitting in traffic nationwide was nearly $87 billion (an average of $1,348 per driver). And for investors who follow the financial markets closely, that loss is compounded by untold missed opportunity.

“From long commutes to the great American road trip, Americans spend a lot of time in cars, and technology has completely changed the way we spend that time. Today, drivers expect their car to map their course, or to play their favorite song. But we’re just scratching the surface of what’s possible,” said TD Ameritrade CIO Vijay Sankaran in a statement. “To us, this is a natural next step, building on our unprecedented collaboration momentum and representing yet another way we’re using complex technology to weave investing seamlessly into our daily lives.”

If you are using Apple CarPlay, then you can keep track of the real-time market news with a new TDAN Radio app from the TD Ameritrade Network. And drivers can now listen to select TD Ameritrade Network news broadcasts live via audio streaming optimized for CarPlay.

And drivers using the Android Auto and Echo Auto platforms have the option to use voice commands for unlocking market performance summaries and sector updates, hear real-time quotes, check account balances, and portfolio performance.

“In a connected world like ours, we have to meet investors where they are, whether at home, in the office, or on the go,” added Sunayna Tuteja — the head of strategic partnerships and emerging technologies at TD Ameritrade. “In-vehicle technology offers a new type of connectivity that further breaks down barriers to accessing financial education and markets.”