- Real-time customer data orchestration Tealium has raised $55 million in Series F led by Silver Lake Waterman (Silver Lake’s late-stage growth capital fund)
- ABN AMRO Digital Impact Fund, Declaration Partners, Parkwood, and existing investors joined this round.
- The funding will be used for expanding the company’s data integration ecosystem and accelerating new product development
Real-time customer data orchestration Tealium announced it raised $55 million in Series F funding led by Silver Lake Waterman — which is Silver Lake’s late-stage growth capital fund. ABN AMRO Digital Impact Fund, Declaration Partners, Parkwood, and existing investors also joined this round. Including this round, Tealium has raised over $160 million in total funding.
Tealium’s AudienceStream customer data platform (CDP) has experienced accelerated growth in recent years as it has seen a 300% year-over-year increase in visitor profiles created. This platform was designed to provide enterprises with a single view of their customers and serves as a secure central point of management across the entire data supply chain.
Plus Tealium connects customer data across technology stacks and digital assets like websites, mobile apps, point-of-sale (POS) systems and call centers — which enables data freedom and agility across the organization.
Enterprises are able to integrate this data with any technology, retail channel, or marketing platform for building better customer experiences, investing in analytics and machine learning, and acting on real-time decisions.
“Our customer data platform is the vendor-agnostic foundation that allows data to flow freely and securely across the organization — rendering it accessible and useful to every team and technology, and solving departmental or technological silos that limit opportunity for data agility,” said Tealium CEO Jeff Lunsford. “By democratizing the data collection and delivery process, we help organizations meet the changing needs of their business and customers and protect the integrity of their data.”
This round of funding will be used for expanding the company’s data integration ecosystem, accelerating new product development, and further scaling go-to-market activities while continuing its mission for expanding data freedom across the enterprise while safeguarding privacy.
“Tealium enables companies to overcome challenges related to customer data fragmentation by integrating and enriching data across sources in real time, while providing data governance and fidelity,” said Silver Lake Waterman Managing Director Shawn O’Neill. “Jeff and his team have built a robust platform, and we are excited to support the company’s continued growth and investment in innovation.”
Tealium is focused on building a real-time customer data platform that meets the industry’s most stringent requirements for protecting the integrity and privacy of customer data. And the company’s robust data governance and compliance portfolio enable global organizations to manage diverse regulations in countries around the world. This helps enterprises build consumer trust, enhance customer data, and continue to bring innovative customer experiences to market.
With the ability to unify customer data into a single source of truth, Tealium offers a turnkey integration ecosystem supporting over 1,000 client-side and server-side vendors and technologies. And the Tealium Universal Data Hub encompasses tag management, API hub, customer data platform, and data management solutions for enabling organizations to leverage real-time data to create richer, more personalized digital experiences across every team, technology, and customer touchpoint.
“As a long-time Tealium customer, we’ve seen the benefit of the technology first hand,” explained ABN AMRO’s Chief Digital Officer Frank Verkerk. “Tealium has helped us streamline and standardize our data flows, and has given us the tools we need to make better marketing and business decisions.”
