Team Velocity announced the acquisition of Foundation Direct, a digital agency founded by former Google automotive executives, in a move designed to combine elite media strategy capabilities with Team Velocity’s Apollo customer experience platform.
The acquisition expands Team Velocity’s digital advertising and customer experience offerings for automotive dealerships by integrating Foundation Direct’s expertise in search, social, and performance marketing with Apollo’s technology stack. Foundation Direct has leveraged the Apollo platform for years, making the transaction a natural extension of the company’s longstanding partnership.
As part of the transaction, Foundation Data, the analytics company behind the NCM Digital Performance Composite, will continue operating independently. The company standardizes dealership data to support benchmarking and AI applications across the automotive industry while maintaining objective measurement standards for dealers and partners.
The combined companies aim to provide dealerships with a more unified approach to digital advertising by integrating campaign strategy, audience activation, website experience, and attribution into a single ecosystem.
According to the announcement, the integration is expected to deliver several benefits, including:
- Access to media and performance marketing methodologies developed by former Google automotive executives.
- Expanded operational alignment, with Foundation Direct continuing to serve its existing client base while supporting Team Velocity’s digital advertising operations.
- Enhanced attribution and platform execution capabilities focused on improving Return on Ad Spend (ROAS) and sales attribution.
KEY QUOTES:
“At Team Velocity, we don’t just build software; we build competitive advantages. By bringing Foundation Direct into the fold, we are combining elite digital strategy with the power of the Apollo platform. We’ve admired their approach for years, and together, we are providing a ‘concierge-level’ digital strategy that the industry has been demanding.”
David Boice, CEO, Team Velocity
“Our organizations have shared a similar philosophy for years; one centered around transparency, performance, and measurable outcomes for dealers. In early collaborative deployments, we’ve documented conversion lifts exceeding 50% when Foundation Direct’s media strategies are paired with Team Velocity website environments. This acquisition allows us to scale those results across a broader range of clients within the automotive retail sector.”
Peter Leto, President, Foundation Direct
