TeamViewer announced the appointment of Peter Ruchatz as Chief Marketing Officer, effective September 2026. Ruchatz will join the company’s Senior Leadership Team and lead the global marketing organization, overseeing brand, product marketing, demand generation, channel marketing, and pricing as the company continues to expand its enterprise and SMB business worldwide.
Ruchatz brings more than 20 years of experience in software marketing and growth leadership. Throughout his career, he has held senior positions at major technology companies including Microsoft, Salesforce, Veeam Software, Celonis, and Thinkproject. At Veeam Software, he served as CMO, while at Celonis he was Senior Vice President of Demand Generation, leading global pipeline programs at enterprise scale. He also held the role of VP Marketing EMEA Central at Salesforce and spent five years at Microsoft in Redmond as Senior Director for Business Solutions.
TeamViewer CEO Oliver Steil highlighted Ruchatz’s experience across both enterprise and SMB markets, noting his ability to build and scale marketing organizations that drive brand awareness and revenue growth. The appointment comes as TeamViewer continues to advance its TeamViewer ONE platform strategy and expand its AI-driven digital workplace offerings.
Founded in 2005, TeamViewer has evolved from a remote access software provider into a digital workplace platform serving more than 620,000 customers globally. The company enables organizations to manage IT environments, support frontline workers, automate workflows, and improve operational efficiency through technologies including augmented reality and artificial intelligence.
Headquartered in Göppingen, Germany, TeamViewer employs approximately 1,900 people worldwide. The company generated about €768 million in revenue during 2025 and is publicly traded on the Frankfurt Stock Exchange as part of the SDAX index.
KEY QUOTES:
“Few executives match TeamViewer’s profile as squarely as Peter does. He has repeatedly delivered outstanding results across sales-led Enterprise and product-led SMB motions. Peter knows how to structure and scale marketing organizations that win on both brand and pipeline. He will play a pivotal role in translating our TeamViewer ONE platform strategy into commercial momentum.”
Oliver Steil, CEO, TeamViewer
“I’m joining one of Europe’s most exciting software companies. TeamViewer has a transformative opportunity to deliver industry-leading AI innovation and to expand its addressable market meaningfully. I look forward to shaping a go-to-market motion that captures this significant potential for the next phase of growth across Enterprise and SMB customers globally.”
Peter Ruchatz, Incoming Chief Marketing Officer, TeamViewer
