Tenon: Enterprise Marketing Workflow Company Lands $3 Million Seed Round

By Noah Long • May 23, 2023

Tenon – an enterprise marketing workflow company – announced recently it has raised a $3 million seed round led by High Alpha and ServiceNow Ventures. Built on ServiceNow, Tenon will use the funds to expand its team and advance its product.

Tenon is led by co-founder Ben Person, a seasoned marketing and software executive well-versed in the ServiceNow ecosystem. And Person previously held the role of CMO at Nuvolo and as a Global ServiceNow Leader for Dell Technologies. Plus he is joined by Co-Founder and Chief Product Officer Ben Ivers who previously served as the VP of Solutions Consulting for Terminus Software and as a Solutions Consultant for Mapp Digital and Teradata.

As the remote work trends continue to expand, Tenon’s development comes at a time when the stakes for effective marketing project management could not be higher. Despite the need, 3 out of 4 marketers are not happy with the way their team manages work or the tools they use. And as a result, 70% of marketers end up working in spreadsheets and manual processes to manage their work. Source: Demand Metric

Tenon was launched in April 2023, out of High Alpha Studio, which is a pioneer of the venture studio model that revolutionized the way startups are launched and grown. Launched in 2015 by veteran SaaS founders who created the Salesforce Marketing Cloud, their portfolio includes disruptive marketing solutions like Lessonly, Zylo, G2, Terminus, and Octiv.


“As the ServiceNow platform expands across the entire enterprise, we are eager to partner with innovative companies who share our purpose in making the world work for everyone. We’re proud to support Tenon and its efforts to transform marketing workflows for the better – making them simpler, more seamless, and more efficient.”

– Vishal Kumar Gupta, VP of Corporate Development and Ventures at ServiceNow

“Marketing has become a core function and valued revenue driver across organizations and industries, but there’s still a massive gap in tools that effectively solve how marketers orchestrate cohesive campaigns. Tenon is built by marketers – specifically for marketers – to create a single-source platform that seamlessly connects stakeholders and intuitively helps marketing teams produce positive business outcomes.”

– Ben Ivers

“Ben Person and Ben Ivers are proven marketing tech business builders. The combination of Tenon’s enterprise marketing workflow solution and the power of the ServiceNow platform is both a winner for customers and in the sweet spot for these talented co-founders.”

– Mike Fitzgerald, Partner at High Alpha

“Tenon has a powerful and compelling vision. We are excited to collaborate with a passionate team as they work to build a great platform, company, and transform the way marketing teams get work done.”

– Kelly McDermott, CMO at Caregility