Tenon, a marketing solution built using ServiceNow, announced it has secured an $8 million Series A investment, co-led by High Alpha and StepStone Group, with continued investment from ServiceNow Ventures. This funding round will support the expansion of the Tenon team and accelerate the company’s product roadmap, expanding from marketing work management into marketing automation to unify the complete marketing lifecycle.
Tenon created a solution at the forefront of marketing innovation that streamlines marketing work across the enterprise. Designed with enterprise marketers in mind, Tenon simplifies marketing work and project planning with pre-built templates, agile marketing capabilities, goal setting, and collaboration features for maintaining team alignment and amplifying marketing outcomes.
With this funding round, Tenon will connect the entire lifecycle of marketing initiatives. And by bringing project management together with campaign execution through the addition of marketing automation, Tenon provides an all-in-one solution to help marketers drive their company initiatives forward.
Launched in April 2023 out of the venture studio High Alpha, Tenon emerged as the top choice for marketing teams in leading enterprises, bolstered by its marketing work capabilities, configurability, and integrations with the rest of the sales and marketing technology stack. And with this substantial $8 million investment, Tenon is prepared to embark on an ambitious trajectory of growth, expanding from 10 employees to 26 to accelerate product development.
Tenon will integrate with the ServiceNow Sales and Order Management solution while also serving as a connection point between sales and marketing, providing a unified platform for cross-functional collaboration. And this – when combined with Tenon’s full-cycle marketing capabilities – will empower enterprise teams to foster seamless processes, share insights, and optimize efficiency across the customer journey.
Tenon has been collaborating with ServiceNow’s Partner Solutions Center of Excellence to support the development of their Built on ServiceNow solution. And this – when combined with this phase of strategic backing – emphasizes a complementary vision for the evolution of the marketing landscape, underscoring confidence in Tenon’s trajectory and its potential to reshape how enterprise teams work together.
KEY QUOTES:
“Despite having so many tools at their fingertips, marketers are underserved with solutions that can connect and streamline their work from a single platform. This funding will allow the Tenon team to combine marketing work management with marketing automation to unlock unprecedented efficiency gains for enterprise marketing teams.”
– Tenon co-founder and CEO Ben Person
“This funding serves as a timely catalyst for Tenon to further enhance its enterprise marketing functionality, especially for teams dealing with complex marketing processes and compliance needs in sectors like life sciences, insurance, healthcare, and finance. We are thrilled to contribute to Tenon’s expansion and proud to continue our support as they redefine how enterprise marketers work.”
– High Alpha partner Mike Fitzgerald
“We’re proud to play a part in Tenon’s continued growth and share in their mission to drive innovation and productivity throughout the marketing lifecycle. The Tenon solution, which is built on the Now Platform, and future integration with ServiceNow Sales and Order Management, marks a pivotal moment for marketing and sales collaboration. By streamlining processes and facilitating cross-department communication on a single, AI-powered platform, businesses can unlock new opportunities for growth and collaboration and significantly improve the way marketing teams work.”
– Michael Ramsey, GVP, product management for Customer Workflows, ServiceNow
“Tenon has cultivated a robust community around marketing excellence in a short time with new use cases shared every day. The company is well-positioned to transform the way enterprise marketing teams plan, collaborate, and launch impactful campaigns. We look forward to partnering with the Tenon team as they continue to grow and expand their vision for the future of enterprise marketing.”
– Hunter Somerville, Partner at StepStone Group
