Tequity Advisors, a sell-side M&A advisory firm focused on B2B enterprise cloud, SaaS, and technology-enabled services companies, announced it has appointed Thomas Moewe as ServiceNow Leader and M&A Advisor.
Moewe brings more than a decade of experience building and scaling ServiceNow-native businesses. He co-founded multiple ServiceNow partner firms, including The Anti, now known as StridePath Consulting, and Servos. Both companies earned recognition within the ServiceNow ecosystem for their execution capabilities. He has worked across consulting, product innovation, and artificial intelligence, including developing one of the first AI-powered chatbots on the ServiceNow platform in 2017.
In his new role, Moewe will advise ServiceNow-focused services firms on positioning, growth strategy, and M&A readiness. He will provide guidance rooted in operator experience, including specialization strategy, AI-enabled delivery models, and valuation drivers.
Tequity Advisors has advised on eight ServiceNow ecosystem exits and completed more than 100 technology M&A transactions overall.
The firm focuses on founder-led enterprise B2B SaaS, technology-enabled services, and AI-driven companies, partnering with management teams to support strategic growth, optimize market positioning, and execute liquidity events. Tequity combines operational and transactional experience across the software and broader technology sectors, offering disciplined process execution and access to a global network of strategic and private equity buyers.
KEY QUOTES:
“ServiceNow rewards partners who go deep. The next wave of growth will come from firms combining workflow specialization with AI-enabled delivery and repeatable IP. That fundamentally changes how value is created and measured.”
Thomas Moewe, ServiceNow Leader and M&A Advisor at Tequity Advisors
“The ServiceNow partner ecosystem remains one of the most durable growth markets in enterprise technology. Thomas brings operator-level insight that strengthens our ability to guide founders through positioning and strategic optionality.”
Alex MacKay, Executive Chairman and Co-Founder of Tequity Advisors
