Tether Investments has made a $150 million strategic investment in Gold.com, acquiring a minority stake and forming a long-term collaboration to expand access to gold across both digital and traditional distribution channels.
The company said the transaction gives Tether approximately 12 percent ownership of Gold.com and sets up a partnership to integrate Tether’s gold-backed digital asset, XAU₮, into Gold.com’s platform. The companies also said they are exploring ways for customers to buy physical gold using digital currencies, including USD₮ and USA₮, though any such capability would depend on regulatory, technical, and commercial factors.
Tether framed the deal as part of a long-term approach to building durable infrastructure and delivering real-world utility. The company positioned gold as a stability and capital-preservation tool for users, rather than a short-term speculative trade, and said the Gold.com integration is intended to extend tokenized gold beyond crypto-native markets into real-world commerce.
In its announcement, Tether pointed to renewed momentum in gold markets and growing demand for on-chain safe-haven assets. The company said the gold-backed stablecoin market has expanded significantly over the last year and that XAU₮ represents a majority share of the global gold-stablecoin market capitalization.
Tether also highlighted the structure of Tether Gold, describing it as strictly backed 1:1 by physical gold and supported by daily transparency, with issuance regulated under El Salvador’s Digital Asset Issuance Law. The company said its latest independent attestation confirms XAU₮ remains fully backed by allocated physical gold held in secure vaults, with each token representing one fine troy ounce of gold linked to a specific London Good Delivery bar.
Tether said the partnership is part of a broader effort to connect digital asset infrastructure with established real-world assets at a global scale, emphasizing tools that help users protect value and maintain financial flexibility as macroeconomic and geopolitical conditions evolve.
KEY QUOTES
“Gold has played a central role in preserving value for centuries, particularly during periods of monetary stress and geopolitical uncertainty. Our investment in Gold.com reflects a long-term belief that gold should be as accessible, transferable, and usable as modern digital money, without compromising on physical backing or ownership. Gold exposure is not a trade for Tether; it is a hedge and a long-term allocation to protect our user base and ourselves in a world that is becoming increasingly unstable. XAU₮ was built with that principle in mind, combining the resilience of gold with the efficiency of blockchain-based settlement.”
Paolo Ardoino, Chief Executive Officer, Tether
