TextUs – a leading messaging engagement platform – announced the release of Sequences, enabling users to automate touch points to nurture leads and candidates at scale. Sequences has been intentionally designed to help users increase candidate and buyer engagement and build pipeline faster.
With the release of this feature.TextUs has evolved its platform to meet the unique needs of its users, allowing them to utilize text messaging better to connect with candidates, prospects, customers and more. And the release of Sequences allows users to automate outreach to their target contacts, saving valuable time and ensuring they can maintain high levels of engagement throughout the candidate and buyer lifecycles. As manual 1:1 conversations become more complicated at scale, automated sequences ensure valuable touch points are present throughout the journey.
The key features of Sequences include:
— Build Automated Sequences: Build custom sequences that deliver messages to contacts.
— Tailor Messages to Each Contact: Messages can be automatically tailored to each contact, delivering a personal touch at scale.
— Easily Manage Contact Enrollments: Enroll contacts into a sequence, monitor enrollment status, and have contacts auto-unenrolled when they respond to stay in full control of the candidate or buyer journey.
— Track and Compare Performance: View metrics such as response rates and link clicks to gauge highest performing sequences.
As SMS has become the communication tool of choice for many businesses, TextUs has seen the adoption of the medium expand. Text messaging is the leading communication channel among those surveyed, outpacing email and phone by large margins, according to TextUs’ latest State of Texting. More than 50% indicated text messaging was the most effective communication method in their business workflows. Additionally, 62% of users indicate they use text messaging multiple times daily.
SMS sequences can be utilized in a variety of ways. And recruiters and talent acquisition professionals can use sequences to drive candidate sourcing and outreach, set reminders and follow-ups, improve onboarding, re-engage dormant candidates, or check in with new hires. Sales and marketing teams find great benefits in leveraging automation for prospect and lead nurturing, general sales outreach, re-engaging dormant leads or closed lost opportunities, and fueling pipeline-building activities.
KEY QUOTE:
“We are thrilled to introduce Sequences as part of our commitment to expanding our premium automation offerings. Our customers face a multitude of challenges in today’s competitive economy, where teams are constantly seeking ways to do more with limited resources. This new feature will empower them to focus on strategic initiatives while leaving repetitive tasks to automation,” she adds. “Sequences will help scale their outreach with ease, and that’s a huge win for gaining efficiency.”
— Megan Dumas, Product Marketing Manager at TextUs
