The Brief is an AI agency for modern marketers. Formerly Creatopy, the platform powers the entire campaign lifecycle, helping teams create on-brand assets, launch across channels, analyze performance, and apply learnings to start again, smarter. Pulse 2.0 interviewed The Brief’s CEO, Tammy H. Nam, to gain a deeper understanding of the company.
Tammy H. Nam’s Background
Could you tell me more about your background? Nam said:
“I’ve spent most of my career in Silicon Valley helping startups go to market—packaging products in a way that resonates with their audiences and builds long-term value. The first half was focused on marketing, working alongside some of the original ‘PayPal mafia’ like Max Levchin and Keith Rabois. The second half shifted into operating roles at companies with founding teams outside the U.S., helping them build stellar teams, scale and capture U.S. and global markets.”
“The common thread across all of these companies—The Brief, Picsart, Viki, Slide and Scribd—is that they sit at the intersection of technology and media, a space that has increasingly come to mean AI-driven platforms. Before joining Creatopy, and now The Brief, as CEO, I was COO and CMO of Picsart, where I helped lead the company through unicorn status and rapid global expansion. Before that, I served as CMO and then CEO of Viki, through its acquisition by Rakuten.”
“As CEO, I’m responsible for setting the vision, aligning the team and ensuring we execute with clarity and urgency. That includes everything from long-term strategic planning to product positioning, capital strategy and building a high-performance team. At a company like ours, the CEO’s job isn’t just to steer the ship. My job is to build the engine, test the sails and make sure we’re heading toward the right winds.”
Favorite Memory
What has been your favorite memory working for the company so far? Nam reflected:
“One of my superpowers is recognizing talent and building phenomenal teams—quickly. But even I’ve been surprised by how fast we’ve assembled such a powerhouse leadership team in under four months: a CPO, CTO, CFO, VP of Ops and VP of Marketing, all with highly relevant experience from companies like Figma, Adobe, GitHub and Google, plus a range of impressive startups like Picsart and MasterClass.”
“I was able to do this largely because I’ve worked with each of them before, which gives me full confidence in both their capabilities and culture fit. It also saves us time and money—no expensive hiring mistakes to unwind. Assembling and directing the right executive team is the most important job of a CEO, and it’s been my favorite accomplishment so far because I know this is setting the foundation for impressive growth going forward.”
Core Products
What are the company’s core products and features? Nam explained:
“Our platform is the industry’s first end-to-end “AI agency.” We automate major parts of the campaign process, from market research to ad creation, publishing, and optimization, helping brands cut costs and accelerate time to market. Made up of four agents (Discover, Create, Launch, Optimize), The Brief works in a continuous loop to transform the campaign lifecycle by automating repetitive tasks and eliminating tool-switching. This shortens the distance between insight and execution and ushers in a new era of “vibe marketing,” where AI turns natural language prompts into campaigns, lowering barriers to creation and freeing teams to focus on ideas and strategy.
“Our customers report up to 10x more content, 35% lower costs, 50% faster production times, and campaign launches accelerated by as much as 90%.”
Challenges Faced
Have you faced any challenges in your sector of work recently? Nam acknowledged:
“Advertising is undergoing one of the biggest shifts since the rise of programmatic. Brands are under pressure to do more with less, agencies are feeling squeezed and marketers are overwhelmed by tools that don’t talk to each other. Our biggest challenge is transforming from a SaaS company to something bolder—a performance-focused AI partner. It required some org decisions, a reduction in force and a full rethink of our go-to-market model. But it’s paying off. The demand for AI-powered creative execution will continue to accelerate even faster.”
Evolution Of The Company’s Technology
How has the company’s technology evolved since launching? Nam noted:
“We started as a creative automation platform focused on scaling ad designs. Today, we’re building a fully agentic system that behaves more like a modern marketing agency versus a design tool. We’ll be rolling out more innovations very soon, most significantly in our video capabilities.”
Significant Milestones
What have been some of the company’s most significant milestones? Nam cited:
“This year, we crossed several major thresholds:
— 400% YoY revenue growth in our Midmarket & Enterprise segment
— Launched The Brief, the industry’s first end-to-end AI marketing agency
— Launched an industry-first feature that lets brands publish real-time data directly into live ad units
— Strategic wins across industries like iGaming, security, retail, pharma and travel”
Customer Success Stories
When asking Nam about customer success stories, she highlighted:
“We now have over 100 enterprise customers, and the performance gains they’re seeing with The Brief are remarkable. Results vary depending on how advanced their existing workflows are, but the pattern is clear: what used to take weeks or even months is now happening in minutes. We often hear stories of one person doing the work that used to require an entire team. Here are some other examples: AstraZeneca and British Council.”
Funding
When asking Nam about the company’s funding details, she revealed:
“We raised a $10 million Series A in 2023. With our Midmarket and Enterprise segment representing a 4x YoY growth and our self-serve segment poised to catch up quickly, we’re confident going into 2026 and will consider another raise then. The demand we’re seeing reflects a massive shift in the industry: brands are moving fast toward AI-driven solutions, and we’re positioned to lead that transformation.”
Total Addressable Market
What total addressable market (TAM) size is the company pursuing? Nam assessed:
“We’re going after a share of the $1 trillion global advertising market, with particular focus on the $760B+ spent on digital advertising. Our unique angle—AI-powered ad creation, deployment and optimization—positions us to disrupt both the fragmented software stack and the traditional agency model.”
Differentiation From The Competition
What differentiates the company from its competition? Nam affirmed:
“Most tools today are either creative tools, media tools or analytics tools. We unify all three. But more importantly, we think like an agency, move like a startup and build like a software company. The agentic architecture we’re building won’t be just about AI features–they’ll be about delivering results, not just assets. We’re not selling software. We help our customers generate campaigns that learn, adapt and perform.”
Future Company Goals
What are some of the company’s future goals? Nam emphasized:
“Near term, we’re focused on proving the platform as the go-to solution for marketing teams’ campaign orchestration. Longer term, we want to be the marketing teams’ OS–an indispensable foundation of the entire marketing stack.”
Additional Thoughts
Any other topics you would like to discuss? Nam concluded:
“One area I’m especially passionate about is how the rise of AI is changing not just marketing, but work itself. We’re redesigning our company to reflect that—with flatter structures, player-coach leadership and small, high-output teams. It’s not just about more efficient advertising. It’s about the next era of how companies operate.”
