The Motorcoach Store announced that Millennium Luxury Coaches is joining the Motorcoach Store family, bringing together two major names in the luxury motorcoach industry under a unified growth strategy.
The transaction is backed by new financing facilities and equity infusion totaling $60 million, providing capital to accelerate expansion efforts across the combined business.
Founded 25 years ago, Millennium Luxury Coaches built its reputation through bespoke Prevost chassis conversions and long-standing customer relationships led by Founder and President Nelson Figueroa and Vice President Lara Figueroa. The company will continue operating from Sanford, Florida, while leveraging The Motorcoach Store’s financing resources, inventory scale, and national reach.
The Motorcoach Store, founded by Bradley Twait and Heather Twait, has become known as a luxury motorcoach destination featuring high-end inventory, financing, service capabilities, and exclusive U.S. sales rights for Loki Coach products.
As part of the transaction, Nelson Figueroa will remain President of Millennium and also join the Board of Directors of The Motorcoach Store. He will work alongside Bradley Twait to guide the combined company’s long-term growth strategy.
The companies said the combination creates what they describe as the most dominant luxury motorcoach business in the United States, pairing Millennium’s conversion expertise with The Motorcoach Store’s national platform and customer experience infrastructure.
The combined company will continue focusing on elite Prevost conversions, luxury RV sales and service, and expansion of its exclusive Loki Coach offerings. Company executives emphasized that Millennium customers will continue working directly with Nelson and Lara Figueroa while gaining access to broader inventory, financing, and support resources.
KEY QUOTES:
“There are very few companies in this industry that have earned the kind of trust and loyalty that Nelson and Lara have built. When we looked at who we wanted beside us as we scale toward the future, Millennium wasn’t just the obvious choice; it was the only choice. This is exactly the partnership this industry has been waiting for.”
Bradley Twait, Founder and CEO, The Motorcoach Store
“When we look at what Bradley and the entire The Motorcoach Store organization have built, we see a company that shares our values: a relentless commitment to the customer, an eye for quality, and a genuine love for this industry. Coming together feels like the natural next chapter. Lara and I are proud to bring Millennium into this family, and we’re excited about what we’re going to build together.”
Nelson Figueroa, President, Millennium Luxury Coaches
