EagleTree Capital has acquired The Opus Group, a global network of experiential marketing agencies, from Growth Catalyst Partners, marking a new phase of expansion for the business. Financial terms of the transaction were not disclosed.
The Opus Group operates a portfolio of agency brands, including Opus Agency, MAS, and Verve, delivering experiential, event, and brand marketing services to more than 70 global clients. Its customer base includes major companies such as Amazon, BMW, Diageo, Google, and Salesforce. The company maintains a global presence across the United States, EMEA, and APAC.
The acquisition comes amid rising demand for experiential marketing, as companies increasingly invest in live and immersive brand experiences to build trust and engagement across global audiences. EagleTree Capital is positioning the investment to capitalize on this growth trend, with plans to scale the business through both organic initiatives and strategic acquisitions.
During its prior ownership under Growth Catalyst Partners, The Opus Group expanded its capabilities, broadened its client base, and strengthened its global footprint. The new partnership with EagleTree is expected to build on that momentum, with additional resources aimed at enhancing service delivery and expanding international reach.
EagleTree brings sector experience across marketing services, events, and media-adjacent businesses, and sees The Opus Group as well-positioned within a growing market for integrated, experience-led marketing solutions.
BrightTower served as financial advisor to The Opus Group on the transaction. Legal advisors included Kirkland and Ellis and Dickinson Wright for Opus, and Jones Day along with Paul, Weiss, Rifkind, Wharton & Garrison for EagleTree. Monroe Capital provided financing support as lead arranger and administrative agent for the senior secured credit facility backing the deal.
KEY QUOTES
“EagleTree is an exceptional partner for this next stage because they understand where this industry is heading and appreciate the caliber of the agencies, the client relationships, and the global footprint we’ve built. Their investment will help deepen our capabilities, accelerate our delivery, and provide even greater value for clients around the world.”
Kim Kopetz, President and CEO, The Opus Group
“The Opus Group stands out for the quality of its agency brands, its global reach, and its ability to bring strategy and execution together for leading brands. We see a strong market position at a time when integrated, experience-led partners are increasingly what global brands are looking for, and we are excited to support Kim and the leadership team as they scale the business further.”
Michael Struble, Senior Partner, EagleTree Capital
“Opus is truly distinguished in the experiential marketing sector and stands out from many of the players in the space. We’re honored and excited to be the company’s next partner.”
Anup Bagaria, Co-Managing Partner, EagleTree Capital
“Over the course of our partnership, The Opus Group expanded its capabilities and global footprint while solidifying its role as a trusted brand experience partner for clients around the world. We are proud of what the team has accomplished and confident that EagleTree is the right partner to support the company’s continued trajectory.”
Scott Peters, Managing Partner, Growth Catalyst Partners
