The Pacific Financial Group has appointed Michael Mendenhall Executive Vice President, Chief Marketing Officer and Chief Communications Officer as the wealth management and retirement platform expands its advisor network and invests in AI-driven growth.
Mendenhall joined TPFG effective September 1 and will serve on its Executive Committee while reporting directly to CEO Megan Meade.
His mandate includes brand strategy, go-to-market execution and enterprise communications, with an emphasis on using applied AI and agentic technologies to modernize the firm’s marketing and communications operations.
TPFG is an SEC-registered investment adviser and turnkey asset management platform that pioneered management of Self-Directed Brokerage Accounts for 401(k), 403(b) and 457 retirement plans.
Mendenhall brings more than three decades of senior marketing and communications experience from companies including The Walt Disney Company, Hewlett-Packard, IBM, Flex, Fusion-io and TriNet.
Most recently, he served as Senior Vice President, CMO and Chief Communications Officer at TriNet. During his tenure, the company said he contributed directly to 37% of revenue and helped drive a 141% increase in valuation while introducing AI and agentic capabilities into marketing and communications.
Earlier, Mendenhall served as Global CMO and Chief Communications Officer of IBM, where he led marketing for Watson AI and Cloud and developed the “Let’s Put Smart to Work” campaign.
At Flex, he led the transformation and rebranding of Flextronics into Flex, a move the company credited with generating more than $2 billion in company value. He also held the CMO position at Hewlett-Packard and spent 17 years at Disney, including leadership roles supporting Disney Parks and Resorts and Walt Disney Studios.
KEY QUOTES:
“Michael brings a rare combination of brand-building at global scale and hands-on experience driving AI-powered transformation inside marketing and communications organizations.”
Megan Meade, CEO of The Pacific Financial Group
“TPFG has built something genuinely differentiated in the group retirement space, and I’m honored to join Megan and this leadership team at such a pivotal moment for the firm.”
Michael Mendenhall, EVP, Chief Marketing Officer and Chief Communications Officer of The Pacific Financial Group
