The ROOT Brands is a wellness/nutraceutical company offering supplements, detox products, skincare, and related items. Pulse 2.0 interviewed The ROOT Brands Original Formulator, Dr. Christina Rahm to gain a deeper understanding of the company.
Dr. Christina Rahm’s Background
Could you tell me more about your background? Dr. Rahm said:
“Born and raised in Dexter, MO, I come from a loving family with my parents, Steve and Jean Rahm, and two siblings, Mary and Chris. My journey in education led me to acquire multiple Master’s and Doctorate degrees in fields ranging from Criminal Justice to Epidemiology. My passion for helping others and my entrepreneurial spirit have been the driving forces behind my career.”
“How did the idea for the company come together? The idea for my company stemmed from a deep desire to provide healthy, innovative solutions to common health issues. My background in medical research and healthcare business, combined with personal experiences, highlighted the need for products that address the root causes of health problems.”
“As the founder and leader, my primary responsibilities include overseeing product development, strategic planning, and ensuring that our mission to “Heal Globally, Lead Boldly, Live Harmoniously” is infused in every aspect of our business.”
Favorite Memory
What has been your favorite memory working for the company so far? Dr. Rahm reflected:
“One of my favorite memories was the launch of our flagship product. Seeing something that was once just an idea, come to life and start making a difference in people’s lives was incredibly fulfilling.”
Core Products
What are the company’s core products and features? Dr. Rahm explained:
“Our core products include Clean Slate, ReLive greens, and the DRCgx genetic test. Each product is designed with the goal of improving health and wellness by addressing issues at their source.”
Challenges Faced
What have been some challenges in your sector, and how have you overcome them? Dr. Rahm acknowledged:
“The healthcare sector is fraught with skepticism and regulatory hurdles. We’ve overcome these challenges by rigorously testing our products, being transparent with our findings, and focusing on education to build trust with our customers.”
Evolution Of The Company’s Technology
How has your technology evolved since launching? Dr. Rahm noted:
“Since launching, our technology, especially in genetic testing, has evolved to become more precise and accessible, allowing us to offer personalized health solutions like never before. What are some of your most significant milestones?Achieving BSCG approval for our products and expanding our reach to over 50 countries have been monumental milestones for us.”
Customer Success Stories
Can you share any notable customer success stories? Dr. Rahm highlighted:
“We’ve received countless stories from customers who’ve experienced life-changing results from our products, from improved health metrics to enhanced quality of life.”
Revenue Are you able to discuss funding or revenue metrics? Dr. Rahm revealed:
“While specific numbers are confidential, I can share that our growth has been both organic and supported by strategic partnerships, allowing us to reinvest in research and development.”
Total Addressable Market
What is the total addressable market (TAM) your company is targeting? Dr. Rahm assessed:
“We target the global health and wellness market, focusing on individuals seeking natural and effective solutions to health issues, which is a multi-billion dollar industry.”
Differentiation From The Competition
What differentiates your company from competitors? Dr. Rahm affirmed:
“Our commitment to science-backed, natural products and our holistic approach to health and wellness set us apart from competitors.”
Future Company Goals
What are your future goals? Dr. Rahm concluded:
“We aim to continue expanding our product line, enter new markets, and ultimately, visit every country to share our message of health and wellness.”
Additional Thoughts
Any additional topics you’d like to cover? Dr. Rahm concluded:
“I’m passionate about educating women and young entrepreneurs, advocating for global health solutions, and continuously exploring new innovations in healthcare.”
