The Trade Desk announced the appointment of Penry Price to its board of directors. Price brings more than two decades of experience across the advertising industry, with leadership roles spanning major ad platforms, agency partnerships, marketing technology, and AI-focused workflow intelligence.
He previously served as Vice President of Marketing Solutions at LinkedIn and President of Dstillery. Earlier in his career, Price was Vice President of Agency Sales and Partners at Google, where he helped lead strategic initiatives including the DoubleClick acquisition.
The Trade Desk said Price’s background gives him direct insight into how marketers operate across different parts of the internet. His experience also aligns with the company’s focus on supporting advertisers across the open internet.
Price is currently Co-Founder of 37Arc, a workflow intelligence company focused on how artificial intelligence is changing the speed and execution of marketing. He is also Founder and Managing Partner of Charcoal Advisors.
Across his career, Price has worked closely with agencies as they navigated the shift from traditional media to digital media. The Trade Desk said his agency channel experience and marketer-focused perspective will support the company as AI continues to reshape advertising.
Price has served on the board of directors of Church & Dwight since 2011. He chairs the Compensation and Human Capital Committee and serves on the company’s Executive and Audit Committees.
Price holds a B.A. in History from Hobart College.
The Trade Desk is an independent advertising technology company that empowers advertising buyers through a self-service, cloud-based platform. The platform enables buyers to create, manage, and optimize digital advertising campaigns across formats and devices, with integrations across major data, inventory, and publisher partners.
KEY QUOTES:
“Penry has dedicated his career to serving marketers. Through every major shift this industry has faced, he has delivered for them at scale across some of the world’s largest ad platforms. He shares our conviction that technology has to serve the marketer first and that putting marketers first is good business. We are excited to have his tech expertise and love for customers in our boardroom.”
Jeff Green, CEO and Co-Founder of The Trade Desk
“The Trade Desk has built the infrastructure that gives marketers real ownership over their advertising. I’ve spent my career serving marketers, and it’s clear to me that the open internet is more critical than ever for advertisers as AI reshapes this industry. I look forward to helping guide that work.”
Penry Price
