The Trade Desk announced the appointment of Sarah Gavin as Chief Marketing Officer and Executive Vice President. Gavin will join the company on June 15 and report directly to founder and CEO Jeff Green from the company’s Bellevue office.
In her new role, Gavin will oversee The Trade Desk’s global marketing organization, including brand, communications, customer marketing, and demand generation efforts. The company said she will help strengthen its market presence and advance its vision for the open internet.
Gavin most recently served as Chief Communications Officer and Interim Chief Marketing Officer at Zendesk, where she helped guide the company’s transition into an AI-powered customer service provider. Before Zendesk, she led global narrative strategy at Google Cloud during the emergence of generative AI. She also spent more than a decade at Expedia Group, where she held senior communications and brand leadership positions and helped steer the company through a period of significant growth.
The appointment follows the recent hiring of Chief Financial Officer Nate Olmstead and reflects The Trade Desk’s continued investment in senior leadership. Anna Sayre, who served as Interim Chief Marketing Officer, will return to her previous role as Senior Vice President of Global Brand Marketing.
KEY QUOTES:
“The future of advertising will be shaped by marketers who embrace innovation, transparency, and the full potential of the open internet. The Trade Desk is uniquely positioned to help lead that future, and Sarah is the right leader to help us tell that story. She combines world-class marketing and communications expertise with a deep understanding of technology and business strategy. I’m excited to welcome Sarah to The Trade Desk as we continue to expand our leadership position and drive real growth for our clients.”
Jeff Green, CEO and Founder of The Trade Desk
“The Trade Desk has earned the trust of the world’s leading marketers by helping them navigate an increasingly complex advertising landscape. What stands out to me is not only the strength of the platform and vision, but the company’s relentless focus on customer success. As both technology and consumer behavior continue to evolve, there is an incredible opportunity to help marketers better understand the value of the open internet and the role The Trade Desk plays in driving growth. I’m thrilled to join Jeff and the team and help amplify that story around the world.”
Sarah Gavin, Chief Marketing Officer and Executive Vice President of The Trade Desk
