Thunderstruck Ag provides aftermarket agricultural equipment and crop management solutions for farmers. Pulse 2.0 interviewed Thunderstruck Ag CEO Jeremy Matuszewski to gain a deeper understanding of the company.
Formation Of The Company
What was the initial spark that brought the idea for Thunderstruck Ag to life? Matuszewski said:
“The idea for Thunderstruck Ag emerged gradually through years of experience in sales and marketing. After I started Thunderstruck Ag, I was consistently coming across innovative solutions—practical and effective tools developed to solve real agricultural problems. However, these solutions often remained confined to local communities.
“The MudSmith Spoked Gauge Wheel was the first product that made me think: ‘Why isn’t every farmer using these wheels?’ That’s when it clicked. There was a huge gap between these homegrown farmer-invented products and the farmers who could benefit from them. Thunderstruck Ag was built to close that gap, to take farmer-invented products and get them into the hands of farmers who could benefit from them worldwide.”
Typical Day
As the founder and CEO, what does a typical day look like for you? Matuszewski shared:
“While no two days are identical, certain elements anchor my routine. I begin each morning with a personal routine and reading to center my focus. I then spend time walking through the office to check in with the team, maintaining a pulse on our daily operations, and spending time with our team. From there, my time is split between Focus Days—where I’m deep in strategy, product development, or tackling big priorities—and Buffer Days, where I’m connecting with the team, checking in with customers or dealers, or looking at what’s next. Staying close to the ground keeps us moving in the right direction.”
Challenges Faced
Have you faced any challenges in your sector of work recently? Matuszewski acknowledged:
“One of the biggest challenges right now is managing our own bandwidth while we’re scaling up. Between launching new products, expanding into new markets, and keeping things moving with our current lineup—it’s a lot. The complexity adds up fast. To address this, we’re focusing on high-impact initiatives, streamlining our systems, and ensuring the team isn’t stretched too thin. It’s not about doing more—it’s about doing the right things, at the right time, with the right people.”
Significant Milestones
What have been some of Thunderstruck Ag’s most significant milestones? Matuszewski cited:
“Razor’s Edge is definitely one of the biggest—we put everything into that product, and seeing the response from farmers has been pretty amazing. It’s the kind of thing that really changes their harvest, and that’s what we’re all about. Having it recently named to TIME Magazine’s Best Inventions of 2025 list was a huge honor and validation of the impact it’s making in the field.
Another big one was getting our products out to five continents. That told us something important: farmer-invented solutions aren’t just local—they resonate everywhere. It proved that good ideas in ag can travel, and that’s been a huge motivator for our whole team.”
Customer Success Stories
Can you share any specific customer success stories? Matuszewski highlighted:
“One of the biggest success stories is the Mudsmith Gauge wheels and helping the farmers who invented them take their products from a regional product to a global product that has now been copied in every corner of the world. When we got involved with them, they were selling 7000 wheels a year, and now we average over 15,000 per year.”
Future Company Goals
What are some of Thunderstruck Ag’s future goals? Matuszewski emphasized:
“Thunderstruck Ag is committed to establishing a stronger global presence and becoming the go-to partner for farmers and the broader agricultural industry. Our focus is on entering new markets, amplifying the reach of farmer-invented solutions, and expanding our impact by connecting innovation with those who need it most.”
Differentiation From The Competition
What differentiates your company from its competition? Matuszewski concluded:
“Thunderstruck Ag stands apart through three core differentiators: a farmer-first approach to customer service, an unwavering commitment to innovation across sales, marketing, and product development, and the speed and agility to act decisively. Additionally, we are uniquely willing to take bold risks on farmer-invented products that larger companies often overlook. If it solves a real problem and we believe in it, we’ll back it. That’s what makes us Thunderstruck.”
