Today global ticketing and event technology giant Eventbrite announced that it is partnering with Facebook to power Ticketing on Facebook. The Ticketing on Facebook feature is rolling out for U.S. users now and it opens up a new way for event creators to engage with attendees of their events.
“Eventbrite and Facebook both share a passion to inspire connection and help bring people together. Past generations built their identities around their material possessions, but our newsfeeds today are filled with experiences, not the things we own,” said Eventbrite’s SVP of Platform Patrick Poels in a statement. “700 million people use Facebook Events each month and partnering on this initiative is our effort to better serve the people responsible for bringing those events and gatherings to life—including small businesses and entrepreneurs whose core business is not throwing events.”
Founded by Julia Hartz, Kevin Hartz, and Renaud Visage in 2006, Eventbrite is enabling anyone with a Facebook Page in the U.S. can select “Create Tickets” while initially setting up an event with this feature. And then they can add paid or free ticket options to the event. From there, tickets will be prominently displayed on the Facebook Event page — which gives attendees the ability to indicate their interest in attending and also purchase paid tickets or register for non-paid events without having to leave Facebook.
Some of the key benefits of this feature include efficiency for organizations that need it the most, enhanced accuracy, and up-leveled attendee experience.
Ticketing on Facebook especially empowers small businesses and entrepreneurs with fewer resources whether it is the time, technology, or events expertise. And in addition to online ticketing and payments, the feature includes basic event management features like the ability to track registrations and sales through a dashboard. Plus it will also have tools to help hosts communicate with attendees.
In terms of accuracy, selling tickets or accepting registrations online prior to an event — whether it is free or paid — helps hosts distinguish between people that are interested and those that are most likely going to show up in order to plan attendance. This could help with operational decisions like catering and seating.
And an up-leveled attendee experience makes the process of arriving at the event smoother. For example, it will be easier to check in at the door with the scan of a mobile app or printed ticket. As a result, events will feel more professional.
“For the past several years, Facebook and Eventbrite have been partnering closely to help bring people together with the communities and live experiences that they love,” added Facebook’s Director of Product Management Sue Young. “Our partnership has enabled people to seamlessly and securely purchase tickets to events on Facebook. With this product, we are making it easier for event organizers to create and start selling tickets directly on Facebook by helping them complete the process without ever leaving the app.”