Brighton Park Capital (an investment firm focused on entrepreneur-led and growth-stage companies) announced a $250 million investment in TickPick (the modern transparent ticket marketplace transforming the event ticketing industry) to accelerate growth and scale operations. This deal represents the largest fundraising effort in the ticketing industry so far.
TickPick and Brighton Park Capital also revealed that Symphony Ventures (golf pro Rory McIlroy’s investment partnership) has joined as a strategic investor. This partnership looks to help TickPick expand its platform to reach new audiences. And Symphony’s participation underscores robust confidence in TickPick’s market position and growth potential, a testament to the strong brand appeal and loyal customer base that TickPick has built in the last 13 years. Symphony’s support will enable TickPick to enhance its offerings, positioning the company to capitalize on expansion opportunities within the live events industry.
TickPick was launched in 2011 by Co-CEO’s Brett Goldberg and Chris O’Brien who saw an unmet need in the market for a cost-effective, transparent solution that puts the consumer first. And TickPick has been transforming the ticketing marketplace industry with its all-in, no-fee pricing model, ensuring that fans always know exactly what they are paying for without any hidden costs.
TickPick’s modern and mobile-first platform provides buyers and sellers with a seamless end-to-end user experience while offering unique features such as Price Tracking and Price Freeze, enabling consumers to make informed purchasing decisions and secure the best deals. TickPick experienced remarkable growth in its user base and sales volume, with 14 million mobile app downloads resulting in total sales increasing 8 times over the past three years to nearly $1 billion in ticket sales today while saving customers over $180 million in service fees alone.
This approach shows the high level of consumer trust and satisfaction placed in TickPick and led to recent and new key partnerships with professional sports teams:
1.) Official Fan Experience Partner of the Philadelphia Eagles – Offers fans unique opportunities and streamlined access to tickets along with the upcoming debut of TickPick Landing at Lincoln Financial Field, a new and exclusive pregame fan experience featuring all-inclusive food and beverage options, and meet-and-greets with Eagles Legends.
2.) Official Fan Experience Partner of the Los Angeles Rams – Enhances the game-day experience for fans with seamless ticketing solutions and exclusive offers, including access to VIP Club Seats featuring all-inclusive food and beverage options two-hours prior to kickoff and throughout the game inside the TRD Pro Club.
3.) First MLB Partnership with the Minnesota Twins – Provides access to the Summer Postgame Concert Series for fans in the Twin Cities and presenting the TickPick Family Section which includes free food and drinks.
4.) LaLiga – Official Ticket and Hospitality Partner of LALIGA North America – TickPick will introduce new ways for fans to immerse themselves in soccer matches across LALIGA’s North American Summer Tour and while their favorite LALIGA teams play in Spain.
As part of the deal, GreyLion, a private equity firm focused on high-growth businesses will exit its position in TickPick following its 2019 investment.
Wells Fargo served as financial advisor and Kirkland & Ellis served as legal counsel to TickPick and GreyLion. Paul, Weiss, Rifkind, Wharton & Garrison LLP served as legal counsel to Brighton Park.
KEY QUOTES:
“We’re thrilled to announce our latest growth investment, which will help accelerate our ability to transform the ticketing industry. We founded TickPick with the unwavering commitment to deliver a transparent and hassle-free ticket-buying experience for consumers. This investment will allow us to deepen this commitment by accelerating the pace of product innovation, raise our brand awareness, and reach more customers than ever before.”
- Chris O’Brien, TickPick Co-Founder and Co-CEO
“We have built a relationship with Brighton Park over many years and the firm is our clear partner of choice given its strong track record of partnering with founder-led companies and marketplace platforms, which we believe will help us continue to scale the business and drive a lasting impact.”
- Brett Goldberg, TickPick Co-Founder and Co-CEO
“TickPick has demonstrated tremendous growth by offering a strong value proposition that both enhances the customer experience and removes one of the biggest pain points for consumers with its no-fee model. TickPick’s recent growth and partnerships with some of the largest sports leagues and teams in the world is a testament to their appeal among a broad customer base, and we’re excited to partner with Brett, Chris and the incredibly talented TickPick team as they continue to disrupt the ticketing industry.”
- Kevin Magan, Partner at Brighton Park Capital
“Brett, Chris and the entire team at TickPick have built a successful and scalable business within the live events industry. We are proud to have partnered with TickPick to help strategically drive their growth and wish them continued success.” Brett Goldberg added, “We have highly valued our partnership with GreyLion, who supported our growth ambitions, both organically and through strategic investments. Their experience investing in high-growth marketplaces helped TickPick more than quintuple revenue since their investment.”
• ⁃ Santi Núñez, Partner at GreyLion
