Tide: $120 Million At $1.5 Billion Valuation Raised From TPG Signals For Expansion And AI Innovation

By Amit Chowdhry ● Sep 22, 2025

Tide, a fast-growing business management platform based in the United Kingdom, has announced a significant investment from TPG, one of the world’s leading alternative asset management firms. This funding round, which includes both primary and secondary investments totaling more than $120 million, raises Tide’s valuation to $1.5 billion. It marks a significant step forward in the company’s journey to become a global leader in financial technology.

The investment was led by TPG through its impact-focused initiative, The Rise Funds, and was supported by Tide’s existing backer, Apax Digital Funds. The Rise Funds are known for backing high-growth companies that aim to make a positive difference in the world while delivering strong financial returns. With this move, TPG is signaling confidence in Tide’s ability to scale its operations and deepen its impact on small and medium-sized businesses (SMBs) around the globe.

Tide was created to help entrepreneurs and small business owners save time and money by simplifying the many tasks involved in running a business. These tasks—such as accounting, payroll, expense tracking, and business registration—can be overwhelming, especially when existing solutions are complicated, disconnected, and not designed with small businesses in mind. Tide’s platform brings all these functions together in one easy-to-use digital space, allowing business owners to focus more on what they do best.

Currently, Tide supports 1.6 million members across the UK, India, Germany, and, most recently, France. In the UK alone, Tide serves nearly 800,000 members and holds a 14 percent share of the SMB market. In India, the company has seen rapid growth, also reaching over 800,000 members. Its recent entry into Germany and France shows that Tide is serious about expanding its footprint in Europe and beyond. The company plans to introduce the full suite of its UK services to these new markets over time, including affordable credit options, integrated team management tools, and connected sales features such as website building and payment processing.

This investment will also allow Tide to accelerate its product development, especially in the area of agentic artificial intelligence. Tide has already begun incorporating AI into its platform to help automate tasks and improve user experience. With additional funding, the company aims to leverage AI further to enhance the intuitiveness and efficiency of its services.

As part of the deal, Yemi Lalude, a partner at TPG and head of The Rise Funds for Europe, the Middle East, and Africa, will join Tide’s board of directors. His experience in scaling impact-driven companies will be valuable as Tide continues to grow and evolve.

The financial advisory for this transaction was handled by Morgan Stanley, which served as Tide’s exclusive advisor and placement agent. Torch Partners advised TPG.

This investment not only strengthens Tide’s financial position but also reinforces its mission to make business management more straightforward and more accessible for entrepreneurs everywhere. With strong backing from global investors and a clear strategy for growth, Tide is poised to become a significant force in the future of small business technology.

Advisors: Morgan Stanley served as exclusive financial advisor and placement agent to Tide in relation to this investment. Torch Partners served as financial advisor to TPG.

KEY QUOTES:

“Securing this investment from TPG is a major milestone for Tide and a strong endorsement of our growth as the leading global business management platform serving 1.6 million members worldwide.”

“This funding will accelerate our international expansion, building on our highly successful and profitable UK business, where we support nearly 800,000 members with 14% of the SMB market. In India, we’ve seen rapid growth and now support over 800,000 Tide members.

“We’ve also launched in Germany, a large market with nearly 6 million SMEs, and very recently launched our affordable credit solutions as our first proposition in France. Over time, we’ll bring the full richness of Tide’s UK platform to each of our international markets.”

“This investment will also fuel product innovation and means we can broaden and deepen our offering, helping our members everywhere save time and money.”

“Tide is already adopting AI at pace, and the investment will allow us to accelerate this. TPG’s support reinforces both our existing strategy and will help deliver our long-term growth potential.”

Oliver Prill, CEO of Tide

“Financial inclusion remains a global challenge for the millions of small businesses that are vital to economic growth and resilience. Tide has built an industry-leading platform that empowers sole traders, micro-enterprises, and small firms across the UK, India, Germany with tailored products. We are excited to support Tide’s mission to democratize access to financial and administrative services for SMEs, helping them thrive from inception through to growth. With this investment, we are proud to expand The Rise Funds’ global fintech portfolio, deepen our commitment to SME financial inclusion, and partner with the outstanding Tide team to accelerate their impact into new markets around the world.”

Yemi Lalude, Partner at TPG and Head of Europe, Middle East & Africa for The Rise Funds

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