Tie, previously known as Revenue Roll, has established itself as a player in the realm of AI-based identity solutions, specifically designed to help e-commerce brands transform their anonymous website visitors into high-value customers. Recently, the company secured a $10 million Series A funding round. This funding was led by Innovating Capital and included contributions from Stage 2 Capital, Hawke Ventures, and several influential angel investors, who feature top executives from notable companies such as Brex and Share Local Media. With this latest investment, Tie has successfully raised a total of $17 million since its inception.
The platform boasts an impressive capacity to recognize nearly every U.S. shopper—up to 95% of website visitors—by leveraging sophisticated AI technology. This capability addresses common challenges faced by e-commerce brands, such as the loss of potential customers due to expired cookies, cross-device browsing, or insufficient login data. By enabling brands to identify who is visiting their websites, Tie allows them to engage consumers in real time through highly personalized and timely messaging strategies. Brands utilizing Tie’s services have reported significant improvements, including an astounding average increase of 152% in emailable abandoned cart audiences and a boost of over 3% in online sales.
Over the last four years, Tie has meticulously built one of the largest and most comprehensive identity networks in the United States, amassing over 25 billion data points sourced from more than 1,000 diverse sources. This expansive network encompasses the identities of approximately 280 million opted-in consumers, enabling hundreds of brands across multiple verticals to effectively identify existing customers and actively engaged shoppers. This capability enables businesses to optimize their return on marketing investments, which is crucial, given that, according to Forrester, the average retail net margin typically falls between 2.8% and 3.5%. Thus, even modest increases in sales can significantly enhance overall profitability. Notably, from April 2024 to March 2025, Tie’s 100 largest brand partners experienced a 3.1% surge in online sales, with order volumes increasing by 2.8%.
In terms of growth trajectory, Tie has experienced a remarkable threefold increase in brand adoption year over year. Looking ahead, the company has ambitious plans to triple its U.S. workforce by 2025, concentrating on attracting elite talent in both AI engineering and product development. The recent funding will not only expedite these hiring efforts but also enable Tie to invest in crucial integrations with various ecosystem partners, including email service providers, e-commerce platforms, and advertising networks.
In addition, the funding will further enhance Tie’s AI-powered data enrichment capabilities, which are currently expanding to enrich brands’ existing first-party data sets. This includes valuable information such as customer relationship management (CRM) records, loyalty program members, and past purchasers, all while diligently advancing its market-leading compliance architecture.
Earlier this year, Tie underwent a significant rebranding effort, moving from its original name, Revenue Roll, to Tie. This change marks a new chapter, characterized by robust growth, innovative vision, and evolution of the product line. The rebranding reflects Tie’s commitment to being at the forefront of the identity graph landscape, particularly following a major AI update and the release of new features that give brands unparalleled control over the quality of leads they generate.
By aggregating verified consumer data—including demographics, behaviors, and interests—Tie equips brands with the tools they need to drive greater revenue while optimizing their databases to maintain higher quality and efficiency.
KEY QUOTES:
“For too long, millions of B2C marketers have relied on incomplete data and rented audiences, missing the opportunity to connect with the high-intent shoppers already on their sites. With Tie, we’re empowering brands to identify, enrich, and convert their most valuable visitors in real time, with privacy embedded from the start. That means fewer, smarter messages for a better brand and consumer experience.”
Michael Diesu, CEO and Co-Founder of Tie
“We used to miss the chance to engage certain shoppers—or even know when they visited our site. With Tie, we can now reach these shoppers at the right moment, helping us drive close to $1M in incremental sales in 2025.”
Kyle Turadeck, Senior Director of Growth and eCommerce at Caraway
“The Tie team has a clear market fit offering as a compounding ROI. The team has built impressive unit economics with sticky growth, and they’re setting the bar for how e-commerce brands can multiply their impact with current customers and shoppers.”
Anthony Georgiades, General Partner at Innovating Capital
“There’s no shortage of data in marketing, but very few solutions offer usable data that’s actionable, accurate, and respectful of privacy. Tie fills that gap for modern B2C marketers, and is built for the next generation of B2C marketing.”
Erik Huberman, CEO of Hawke Media
