Tiga.ai, a leader in signal-based prospecting, announced that it has raised $2 million in funding. Bull City Venture Partners led the round, which also included Cascade Seed Fund and Virginia Venture Partners.
One of the biggest challenges in B2B selling is reaching accounts in a high-potential buying cycle. These accounts are often identified by custom buying signals requiring manual discovery. Tiga is an AI agent purpose-built to autonomously discover custom buying signals and activate personalized outreach to the buyer.
Tiga’s founders are veterans in MarTech, having been executives at Eloqua and founders of Triblio. And they were pioneers in emerging categories like marketing automation and account-based marketing. With the launch of Tiga, they are accelerating the new era of AI agents for go-to-market teams.
This year, Tiga will focus on building sales and marketing teams to meet market demand and continue product innovation.
KEY QUOTES:
“Tiga’s ability to discover custom signals that specifically matter to Endear is a game changer for us. It helps us to focus on high-intent prospects at the right time and reach out to them with the right message.”
– Casey Drake, Vice President of Sales at Endear
“Tiga’s founding team is among the most experienced in this category. They have a deep, nuanced understanding of the problem space and have brought a compelling solution to market. Most importantly, Tiga is already driving real business results, helping customers close more deals and improve sales productivity.”
– Jason Caplain, General Partner at Bull City Venture Partners
