Conversational marketing platform Tildei announced its emergence from stealth with $6 million in seed funding. And the company aims to transform how brands interact with customers in social channels like Instagram and WhatsApp by leveraging artificial intelligence to enable personalized, intelligent conversations at scale. Susa Ventures led the round with participation from Ludlow Ventures, Gradient Ventures, Lerer Hippeau, Vine Ventures, MXV Capital, Marcelo Claure, Jason Lemkin, and other angel investors.
MXV Capital, an early-stage fund based in NYC, incubated the company. Tildei will use this funding to develop the platform’s AI capabilities further, expand its channel support, and hire more team members.
The company’s platform empowers brands to engage in real-time and context-aware conversations with customers which can range from answering basic queries to assisting with purchases. And Tildei’s goal is to meet consumers in their platform of choice and power conversations where they are happening.
Tildei was created by marketing technology industry veterans Mark Ghermezian, Kevin Dutra, and Manisha Shah. And Ghermezian was the co-founder and founding CEO of Braze (BRZE), a lifecycle marketing platform that went public in November 2021. Dutra and Shah were founding team members at Rebel, which was acquired by Salesforce in 2018.
The first channels supported by Tildei’s AI conversational platform are Instagram and WhatsApp, utilizing their respective 2 and 3 billion global active users. And the company plans to add additional social channels this year, quickly expanding to help brands engage with customers wherever they are. The AI powered platform understands both a brand’s voice and the nuances of each channel so that marketers can take advantage of templates, quick replies, and other features for the best experience regardless of what social app is hosting the conversation.
KEY QUOTES:
“The proliferation of LLMs could not have come at a better time. Today’s customers expect personalized, immediate interactions. But that’s out of reach for the average brand. Our platform bridges the gap between this expectation and the limitations of current marketing tools, allowing brands to connect directly with their customers in social channels like Instagram and WhatsApp.”
-Mark Ghermezian, co-founder and CEO of Tildei
“Tildei represents the future of marketing in a world dominated by chat and social apps. What impressed us most about Tildei is not just their innovative approach to conversational marketing, but also the team’s deep expertise in the martech space. With their AI-driven platform, Tildei is poised to revolutionize how brands engage with customers, creating more meaningful and personalized interactions at scale. We’re excited to support Tildei as they lead this shift in customer engagement.”
-Chad Byers, co-founder and General Partner at Susa Ventures
“Brands must evolve their engagement strategies and we want to be on the forefront of that. Today’s customer is no longer satisfied with one-way marketing messages. They want real-time connections and quicker feedback. Tildei made it easy to get started in both conversational marketing and a new channel. We are excited to see how this develops.”
-Felipe Araujo, Chief Digital Officer of Cariuma
