Tilt announced it has completed its acquisition of Blipay, a Brazilian salary-advance lender with more than 6 million registered users.
The deal gives Tilt an immediate presence in Brazil, Latin America’s largest consumer credit market. And it marks Tilt’s fourth market entry outside the United States, following Mexico, the Philippines, and India.
Tilt is focused on cash flow underwriting and financial product innovation for non-prime consumers. The company’s products are designed for consumers who earn steadily and manage expenses responsibly but may have limited, recovering, or developing credit histories.
Rather than relying only on credit scores, Tilt uses real-time cash flow and alternative data to more precisely assess a consumer’s financial situation. The company said its approach provides liquidity access to 3 in 4 consumers.
Since launching internationally and reaching profitability in 2022, Tilt has replicated its expansion model across multiple markets. Brazil represents the company’s next major market opportunity, supported by Pix, the instant payment rail used by 90% of the population, and a large population of consumers underserved by traditional banks.
Blipay was built for this market by using open banking data and Pix disbursements to extend credit to customers traditional lenders have overlooked. Tilt said Blipay’s model closely mirrors its own mission and underwriting approach.
The acquisition significantly expands Tilt’s global customer base and positions the company to accelerate its international expansion. Brazil becomes Tilt’s fourth global market outside the U.S.
Blipay was founded in 2021 and is headquartered in São Paulo. The company provides salary advances and liquidity products through open banking-led underwriting and instant Pix disbursements.
Financial terms of the transaction were not disclosed.
KEY QUOTES:
“The underwriting advantage we’ve built isn’t market-specific: it’s a moat that compounds every time we enter a new geography. Blipay is mission-aligned and proven it can serve customers traditional lenders have left behind. We’re bringing our global infrastructure and everything we’ve learned in Mexico, the Philippines, and India to one of the most compelling credit markets in the world, and building on a strong foundation with Blipay.”
Warren Hogarth, co-founder and CEO of Tilt
“We built Blipay for hardworking Brazilians who were invisible to conventional credit models, despite doing everything right. From day one, our goal has been to create access to credit in a way that is fair and transparent. Tilt was the partner we were looking for because they’ve done exactly this, at scale, in markets like ours. Our ambition has always been to be the leading consumer lender in Brazil. Now we have the infrastructure and resources to get there faster.”
Felipe Ziliotti, co-founder and CEO of Blipay
