TILT Story has merged with LionShare, adding the Kansas City-based healthcare CRM and marketing automation company to its growing healthcare marketing platform. Financial terms of the transaction were not disclosed.
LionShare will retain its existing name and team, with President Sara Dykes continuing to lead day-to-day operations and client relationships.
The combination brings LionShare’s healthcare-focused CRM, data analytics and marketing automation capabilities together with TILT Story’s brand strategy, creative and content services.
TILT Story said the transaction addresses growing demand from healthcare organizations for marketing programs that connect creative campaigns with measurable business results.
LionShare has spent decades building healthcare-specific CRM capabilities designed to use customer and patient data to measure marketing performance and guide future activity.
TILT Story plans to combine that data infrastructure with its broader creative and brand platform.
The companies also intend to jointly invest in additional technology, including continued development of LionShare’s existing CRM platform and new capabilities for healthcare clients.
LionShare founder Laura Lee Jones will transition to the role of Founder and Executive Advisor and join the board.
The transaction follows more than 30 years of development at LionShare and gives its team additional resources and reach through the TILT Story platform while preserving its operating identity.
TILT Story sees the combination of healthcare data, CRM, automation, creative services and brand strategy as a way to provide customers with a more integrated approach to marketing.
KEY QUOTES:
“After more than 30 years of building this company, I couldn’t be more confident about this decision to merge.”
“Healthcare marketing has always been a bit of science and art, so this combined team of big brains and big hearts is the right next chapter for LionShare.”
Laura Lee Jones, Founder and Executive Advisor of LionShare
“One of the things we look for as we build this platform is real ROI: proof that the work we do actually moves the business.”
“LionShare is exceptionally well respected in healthcare CRM and marketing automation, shares a client base with us, and is a strong fit for us both in capability and in culture.”
Joanne Thornton, CEO of TILT Story

