- TIME President Keith A. Grossman announced several key hires including Viktoria Degtar, Susanna Schrobsdorff, Radhika Prakash, and Maya Draisin Farrah
TIME President Keith A. Grossman has announced it has made several key hires across its sales and marketing divisions. These changes come on the heels of Grossman joining the publication two months ago. The key hires are as follows:
Viktoria Degtar as Chief Revenue Officer
Degtar worked with Grossman at Bloomberg where she oversaw the success of its business in Europe, the Middle East, and Africa. Before that, Degtar was the VP of Sales at HuffPo and she also held roles at Federated Media, Martha Stewart, and the Financial Times. Degtar is going to be based out of London through July 2020 to help build “local” infrastructures internationally.
Susanna Schrobsdorff as Senior Vice President, Partnerships as well as Executive Editor
Schrobsdorff has led many of TIME’s most successful marketing efforts already as well as launching numerous new franchises and partnerships. Plus she served as a key liaison between TIME’s editorial and business teams.
Radhika Prakash as SVP of Brand & Content Marketing
Radhika Prakash is joining TIME as SVP of Brand & Content Marketing. Prakash previously worked as BlackRock as the Global Head of Content Strategy & Media. Before that, she was the Head of Brand & Creative Strategy at Pinterest. And she also had roles at L’Oreal, Elizabeth Arden, and Unilever. Prakash is going to lead brand strategy, brand storytelling, and custom content at TIME.
Maya Draisin Farrah as SVP of Progress Marketing
Maya Draisin Farrah is joining TIME as SVP of Progress Marketing. Farrah is joining TIME for Conde Nast where she was the VP of Marketing overseeing numerous brands and categories including WIRED, The New Yorker, Vanity Fair, and Teen Vogue. Plus she was also one of the co-founders of The Webby Awards and recognized by Katie Couric as one of the “Women Who Should Be Famous!” Going forward, Farrah will play a leading role in diversifying current offerings as well as developing new ones. And as Time for Kids shifts from a classroom resource to a consumer model that can be used at home, Farrah will evolve the company’s relationship with consumers.
TIME was acquired by Salesforce chairman and co-CEO Marc Benioff and his wife Lynne Benioff for $190 million last year. Following the acquisition, Edward Felsenthal was appointed as the Editor-in-Chief and CEO at TIME in November 2018.
