Timex Group announced it has completed its acquisition of Daniel Wellington, bringing the globally recognized watch and jewelry brand fully into the Timex Group portfolio.
The deal follows Timex Group’s initial 25% investment in Daniel Wellington three years ago. Since then, the companies have worked closely together across product development, sourcing, brand storytelling, and commercial operations.
Timex Group said the partnership gave it increased confidence in Daniel Wellington’s long-term potential, citing the brand’s product launches and progress in returning to growth. With full ownership, Timex Group plans to increase investment in Daniel Wellington’s next phase of growth through product innovation, brand building, and expanded global capabilities.
Daniel Wellington will continue to operate as a distinct brand within Timex Group. The brand will preserve its Scandinavian minimalist design heritage, unique style, and direct connection with consumers while benefiting from Timex Group’s expertise in design, product development, sourcing, manufacturing, distribution, digital consumer engagement, and brand building.
The acquisition further advances Timex Group’s strategy of building and growing a portfolio of distinctive global brands with long-term consumer relevance and unique storytelling. Daniel Wellington also strengthens Timex Group’s position in design-led watches and jewelry.
Financial terms of the transaction were not disclosed.
KEY QUOTES:
“We have been invested in and working with Daniel Wellington for three years and the more closely we have worked with the team, the more confidence we have gained in the brand’s potential. We have been impressed by the team, by the beautiful product they have launched, and by the progress they have made in bringing Daniel Wellington back to growth. Now that we own 100 percent of the brand, we are increasing our investment and bringing the full strength of Timex Group’s global capabilities and infrastructure to help further accelerate this exciting growth story.”
Tobias Reiss-Schmidt, President and Chief Executive Officer of Timex Group
“When I founded Daniel Wellington, the goal was to create a brand that made timeless design feel personal, stylish, and accessible. Watching it grow into a globally recognized brand has been an incredible journey. What matters most to me is that the brand continues to evolve without losing what made it special in the first place. Timex Group has shown a genuine respect for Daniel Wellington’s identity while bringing the experience and scale to help it continue to grow. I am proud of what our team has built, grateful to everyone who has been part of the journey, and confident the brand will continue to thrive in its next chapter.”
Filip Tysander, Founder of Daniel Wellington
