Mumbai-based creator economy startup TIST Media has raised seed funding at an approximate post-money valuation of $5.9 million. The round was led by Sthira Partners, although the financial details of the investment were not disclosed.
Founded by Tarun Nathani, TIST Media is building infrastructure for creator-brand collaborations through its app-based platform. The company focuses on enabling structured partnerships, payments, campaign management, and collaboration workflows for creators and brands across India and global markets.
The company plans to use the capital to expand its team, strengthen product infrastructure, and scale partnerships with brands and creators internationally.
The funding highlights growing investor interest in the creator economy sector, particularly platforms focused on operational infrastructure, monetization, transparency, and scalable collaboration systems for digital creators.
Several posts also noted strong company growth metrics. One LinkedIn post stated that TIST Media reported ₹13.2 crore in FY25 revenue, 220% year-over-year growth, profitable operations, and a 134% three-year CAGR.
Hasmukh Shah & Co. LLP noted that its team supported TIST Media during the financial due diligence process and coordination with investors as part of the fundraising transaction.
The investment comes as brands increasingly allocate larger portions of marketing budgets toward creator-led campaigns and influencer-driven engagement strategies, creating demand for platforms that streamline partnerships between creators and advertisers.
