Title Resources Group has appointed Robert Greenbaum as Executive Vice President, adding a veteran marketing and business strategy executive to the title insurance underwriter’s leadership team. In the newly created role, Greenbaum will lead customer experience initiatives designed to build on the company’s existing growth platform.
Greenbaum brings more than 30 years of experience across marketing, sales, business strategy, communications, real estate, mortgage, and financial services. Throughout his career, he has led brand and marketing organizations, developed customer acquisition and retention strategies, launched products and brands, and used technology and customer insights to support growth.
Most recently, Greenbaum served as Chief Marketing Officer for AAFMAA Mortgage Services, where he led marketing and sales strategies. Earlier in his career, he held senior leadership roles at Folio Investing, Fannie Mae, Mr. Cooper, and NationsCredit, with responsibilities spanning marketing, communications, customer acquisition, business development, branding, digital strategy, training, and sales.
Title Resources Group said Greenbaum’s appointment is intended to connect sales, marketing, technology, and customer insights more closely as the company seeks to deepen relationships and improve the customer experience across its network. Greenbaum holds a Bachelor of Science in Applied Economics and Business Management from Cornell University.
TRG is a national title insurance underwriter backed by a group of real estate and financial-services shareholders and a large network of independent agents. The company said its ongoing investments in technology, employee expertise, and service are designed to support customers across the real estate transaction lifecycle.
Greenbaum’s appointment adds an executive with experience spanning title insurance, real estate, and strategic growth as TRG continues expanding its national underwriting and agency relationships. The role is intended to support both day-to-day execution and the company’s broader growth priorities.
KEY QUOTES:
“Rob brings extensive experience connecting sales, marketing, technology and customer insights to create meaningful customer experiences. His strategic perspective and customer-focused approach will help us deepen relationships, better understand and respond to customer needs, and deliver greater value across the customer experience.”
J. Kevin Wall, Chief Executive Officer Of Title Resources Group
“I’m excited to join TRG and look forward to developing strategies that connect more customers with the value and expertise TRG provides.”
Robert Greenbaum, Executive Vice President Of Title Resources Group
