TJC announced it has made a follow-on investment in GrowthLoop, extending a financial partnership that began with TJC’s initial investment in 2022 as enterprises look to modernize marketing with agentic AI and composable customer data infrastructure.
The private equity firm said the new capital will support GrowthLoop’s expansion of its “Compound Marketing Engine,” which it describes as an agentic, composable customer data platform built natively on the data cloud. The companies said the product is designed to help large, complex organizations activate first-party data in real time and speed up campaign development and execution across channels.
GrowthLoop positions its platform for high-volume environments such as omnichannel retail and commerce media networks, where marketers and data teams need to work from a governed, shared source of truth. The company said its cloud-native infrastructure integrates with Google BigQuery, Snowflake and other enterprise-grade data clouds, enabling non-technical teams to access and activate customer data directly from their existing cloud environment.
TJC said the follow-on investment reflects confidence in GrowthLoop’s strategy to move beyond traditional predictive analytics toward what it calls “causal, agentic marketing,” where AI systems identify drivers of customer behavior and recommend actions intended to improve outcomes. GrowthLoop said its platform evolution started with a composable CDP layer that provides a real-time foundation on an enterprise’s own data cloud, and later expanded with “AI Studio,” which the company said accelerates audience creation, journey orchestration and campaign execution.
The company said its next phase centers on the full Compound Marketing Engine, which it said combines large-scale causality data, causal agents and real-time AI decisioning to continually learn which marketing actions change customer outcomes and improve performance over time.
GrowthLoop said it is used by large enterprises managing millions of customer records and operating across multiple channels, naming customers including Costco, Ford, Google, Albertsons, Fanatics and Allegro. The company said thousands of marketers at enterprises including Google, Indeed and Costco rely on its tools to improve marketing ROI by continuously testing, learning and iterating across campaigns.
The companies said the new investment will be used to accelerate product development, expand go-to-market efforts across retail and media, and deepen integrations with cloud and AI ecosystem partners, including Google Cloud and Snowflake.
TJC (formerly known as The Jordan Company) has more than four decades of experience partnering with growth-oriented companies across sectors, including industrials, logistics and business services, digital and power infrastructure, healthcare, and consumer. The firm said it had $30.9 billion in assets under management as of Sept. 30, 2025, and maintains offices in New York, Chicago, Miami, and Stamford.
KEY QUOTES:
“GrowthLoop is changing the way enterprise marketing delivers personalized campaigns, and we’re proud to help usher in that future by deepening our relationship with the company. The Compound Marketing Engine offers a powerful and differentiated approach for retailers and other large-scale enterprises looking to unify customer data, accelerate campaign cycles, and drive growth using agentic AI. We are excited to support this next phase of development and growth.”
Eion Hu and Brad Wilford, Partners, TJC
“This investment from TJC reinforces the urgent opportunity we’re seeing in the market. Enterprise marketing teams are no longer satisfied with disconnected tools and slow iteration cycles. They want real-time learning, composability, and AI that drives growth, faster. That’s exactly what the Compound Marketing Engine delivers.”
Chris O’Neill, CEO, GrowthLoop
