TO THE NEW and CloudKeeper have appointed Somnath Adak as Group Chief Financial Officer, strengthening the leadership of the affiliated technology businesses as they expand globally.
Adak will be based in Singapore and oversee the group’s finance and legal functions across Singapore, India, the U.S., U.K., UAE and Australia.
He will work with the companies’ boards and leadership teams on financial strategy, legal structure and initiatives supporting the continued expansion of their digital engineering, cloud, FinOps and AI businesses.
Adak brings approximately 20 years of experience in finance, strategy and business leadership across India, Australia and Singapore.
Before joining TO THE NEW and CloudKeeper, he spent nine years at Singapore-listed Asian Pay Television Trust, including two years as CEO and seven years as CFO. During his tenure, he worked with the board on debt reduction, balance-sheet improvements and expansion of the company’s broadband business.
Earlier in his career, Adak held positions at Macquarie, ITC Limited and Grant Thornton.
TO THE NEW is an AI-native digital engineering business with more than 2,200 engineers, over 100 global clients, more than 25 client locations and six global delivery centers.
CloudKeeper provides cloud and AI cost optimization services and has worked with more than 400 companies, helping customers reduce cloud and AI spending by an average of 20%, according to the company.
KEY QUOTES:
“His combination of financial discipline, strategic acumen, and experience working with boards and leadership teams will be invaluable as we scale the businesses, strengthen our financial and legal foundations, and create sustainable value for our customers and stakeholders.”
Deepak Mittal, Chairman of TO THE NEW and Founder and CEO of CloudKeeper
“Somnath joins the group at an exciting stage in our evolution, as we continue to scale our businesses and capitalize on the growth of AI and cloud. His experience across finance, capital markets, and business leadership will be incredibly valuable as we build the capabilities to support our next phase of growth.”
Narinder Kumar, Co-Founder and CEO of TO THE NEW
“I look forward to building on the strong foundations of both businesses while further strengthening finance and legal as strategic, technology-enabled functions that support growth and business decision-making.”
Somnath Adak, Group CFO of TO THE NEW and CloudKeeper

