TOCA Football – the world’s leading soccer experience company – announced that it raised approximately $100 million in private offerings to accelerate its global growth by investing in new technologies, upgrading its TOCA Soccer training centers, and opening additional soccer-themed TOCA Social entertainment venues. TOCA raised the Series F round from existing shareholders and new investors.
Jim Kavanaugh, founder and CEO of World Wide Technology (WWT) and co-owner of the professional soccer team St. Louis CITY SC, and members of his leadership team; Bill Anderson, former chairman and CEO of Anderson Holdings, founder of First Beverage Group, and founder of June Street Capital; Jared Smith, co-founder of Qualtrics; and chess grandmaster and soccer enthusiast Magnus Carlsen all participated in the round, as did existing investor and England Men’s National Team captain Harry Kane. And Kane recently renewed his collaboration agreement with TOCA and will continue to serve as a key brand ambassador.
TOCA had raised additional funds to construct its first U.S. TOCA Social entertainment venue. And TOCA, in partnership with Major League Soccer (MLS), recently announced plans to open their Texas-based venue at The Colony’s Grandscape before the 2026 World Cup. Plus, TOCA Social currently operates at London’s The O2 and Birmingham’s Bullring & Grand Central. Earlier this year, TOCA also announced a partnership with Unibail-Rodamco-Westfield to open TOCA Social venues in Continental Europe and its first franchise deal in Mexico with Ventura Entertainment. These venues are planned to open in London, Paris, and Monterrey in 2025.
KEY QUOTES:
“TOCA’s unique approach—combining personalized, data-driven training with engaging, soccer-themed entertainment—has captivated a global audience, from elite athletes to young players discovering the game for the first time. With a presence in key markets, TOCA is poised to redefine the future of soccer on a global scale.”
-New investor Jim Kavanaugh
“I am excited to welcome our new shareholders and to work with WWT as a key technology partner. Their exceptional experience in propelling the world’s largest and most innovative organizations will be vital in driving TOCA’s growth.”
-TOCA co-chairman and WestRiver Group founder and CEO Erik Anderson
“Soccer is the world’s most popular sport with massive tailwinds for growth in the U.S. This new capital infusion empowers us to scale our brand and to bring our cutting-edge training methods and immersive experiences to millions of guests around the world. We are incredibly grateful for the trust and confidence of our investors, both old and new, as we unlock our strategic vision with our partner MLS, who share our passion for advancing the beautiful game.”
-Yoshi Maruyama, CEO of TOCA
