Tofu, a unified AI platform for B2B marketing teams, announced it has raised $12 million in Series A funding. The funding was led by SignalFire, with participation from HubSpot Ventures, Tau Ventures, Correlation Ventures, Alumni Ventures, SH Fund, Riverside Ventures, Eudemian Ventures, and Han Bridge Capital, along with a notable group of angel investors. Existing investors Index Ventures, Stage 2 Capital, and Liquid 2 Ventures also joined the round.
Tofu’s unified platform tackles a critical pain point for marketing teams: the overwhelming growth of marketing technology tools. By consolidating campaign execution under one roof, Tofu enables go-to-market teams to create personalized and omnichannel campaigns at scale without the burden of managing multiple-point solutions.
In the past year, Tofu has experienced tremendous growth, with a 12x increase in revenue and a 36x surge in content generated on the platform. Tofu has gained traction with marketing teams of various sizes, from fast-growing startups to enterprise organizations such as RingCentral, Check Point, and Bluecore.
Companies utilizing Tofu have experienced significant improvements in their marketing performance and revenue growth. The approach to consolidate omnichannel campaigns under one umbrella has enabled teams to execute campaigns more efficiently, resulting in a tremendous increase in engagement and conversion across multiple channels. Teams that are using the platform have seen up to 75% reduction in campaign creation time and a 230% increase in engagement rates across their marketing channels. Tofu’s platform caters to diverse GTM teams and their specific needs, whether it is demand generation, content marketing, lifecycle marketing, event marketing, digital marketing, or outbound SDR campaigns.
KEY QUOTES:
“This capital accelerates our mission to build a unified AI platform for GTM teams. We’re grateful for our investors’ support and customer feedback, which drive us to create a comprehensive, one-stop solution that helps marketing teams scale campaigns across a wide range of use cases.”
- EJ Cho, Ço-founder and CEO of Tofu
“Tofu is the end of one-size-fits-none marketing, and the true beginning of generative marketing, through omni-channel hyper-personalized campaigns that scale. Customers have raved about the 10x+ lift in content output for time strapped marketing teams and 20 percent downstream conversion lift. There’s no better team to capitalize on the opportunity, as EJ, Elaine and Honglei represent the perfect combination of AI/ML expertise and customer empathy as GTM practitioners.”
- Wayne Hu, Partner @ Signal
