t’order, a leader in the Korean restaurant technology space, has officially launched its Series C fundraising round, targeting $50 million from domestic and global investors.
While the identities of participating institutions remain undisclosed, the funding round has attracted significant interest from various investors, including leading venture capital firms, private equity firms, and financial institutions.
Launched in 2019, t’order has quickly become Korea’s leading table-ordering platform, transforming the dining experience with its cutting-edge, fully digital ordering and payment system. And the company has installed over 260,000 tablets nationwide, driving a monthly GMV (gross merchandise volume) surpassing $317 million, positioning itself as a dominant force in Korea’s restaurant tech sector. With over $7.4 billion in cumulative transaction volume processed to date, t’order is prepared for continued growth and innovation.
Currently valued at about $220 million, t’order has evolved into a comprehensive digital operating system for restaurants, driving significant improvements in operational efficiency, unlocking new revenue streams, and enhancing the overall customer experience.
t’order has completed integrations with major POS providers Toast and Clover, paving the way for its U.S. market entry. These integrations provide a seamless experience for North American restaurant operators and chains, further strengthening t’order’s position in the global market.
A major growth driver for t’order is its in-tablet advertising business, which delivers over 3 billion ad impressions monthly across more than 25 million orders. And this advertising channel is gaining significant attention as a powerful offline medium, engaging customers during the average 85-minute dwell time at restaurant tables.
t’order is also working with large enterprise advertisers to develop real-time, data-driven ad campaigns based on factors such as table size, product type, location, and demographic profiles, ushering in a new era of targeted in-venue marketing.
With this funding round, t’order aims to strengthen its leadership in Korea while expanding into new verticals and international markets. Utilizing its extensive dataset, the company plans to provide personalized insights and decision-support tools to restaurateurs, solidifying its position as a category-defining player in global foodservice tech.
Advisor: To guide this process, t’order has appointed Samil PwC (PricewaterhouseCoopers Korea), the nation’s largest accounting and advisory firm, as its exclusive financial advisor.
