Fintech Software Company Total Expert Secures $52 Million In Funding

By Noah Long ● November 6, 2019
  • Total Expert, a leading marketing and customer engagement tech platform for banks, lenders, and financial services announced it raised $52 million

Total Expert — a leading marketing and customer engagement tech platform for banks, lenders, and financial services — announced recently that it raised $52 million in Series C funding. This round of funding was led by Georgian Partners with participation from Emergence and Rally Ventures. Including this round, Total Expert has raised a total of $86 million.

Total Expert has built the first enterprise-grade Marketing Operating System (MOS) purpose built for the modern financial services industry. And the platform enables facing teams like sales, marketing, and compliance to work together seamlessly to deliver marketing campaigns and engagement that is relevant to each unique customer based on their stage in life. Plus Total Expert focuses on the unique needs of financial services firms, which have to integrate industry specific data and applications to deliver a cohesive customer experience across the entire customer lifecycle.

“The future of financial services belongs to firms that combine human interaction with technology in a way that creates higher quality and more relevant experiences throughout the entire customer journey,” added Joe Welu, founder and CEO of Total Expert. “Every interaction a consumer has with a financial services brand either erodes trust or builds trust, and legacy technology makes it difficult to deliver on the expectations of the modern consumer. Our mission is to ensure that banks and lenders create customers for life by delivering on these expectations.”   

With this round of funding, Total Expert will expand on its current team of 218 employees and it will begin hiring additional data scientists, designers, and industry experts in addition to accelerating the development of its APIs, machine learning, and AI capabilities.

“We are incredibly excited about Total Expert’s approach to building trust and maximizing the long-term value of relationships between consumers and lenders,” said Simon Chong, Managing Partner and Cofounder of Georgian Partners. “The future of consumer finance is engaging across all product and customer needs during their financial life, and Total Expert is the category leader powering this humanized automation and compliance at scale.”

Total Expert grew its revenue 684% and increased its customer base by 8.5 times to over 100 enterprise customers since 2017. And this year, Total Expert was recognized as the fastest-growing software company in its region and one of the 15 fastest-growing software companies in the U.S.