Total Financial Wellness Company BrightPlan Raises $9.5 Million

By Noah Long • Apr 18, 2021
  • BrightPlan — a leader in total financial wellness — announced that it raised $9.5 million in Series A funding. These are the details.

BrightPlan — a leader in total financial wellness — announced that it raised $9.5 million in Series A funding led by the Fremont Group and the Cynosure Group, and joined by Still Capital Partners and Hawk Partners. This investment comes on the heels of a year of strong growth for the company – which saw a nearly fivefold increase in annual recurring revenue (ARR) awarded and several new enterprise customers in 2020, including Genesys and Rubrik.

As part of the funding, George Still, Jr., a well-known tech investor and board member for Workday, is joining the BrightPlan Group board of directors. This round of funding will drive expansion and continued product innovation for the BrightPlan platform, enabling positive financial outcomes for enterprises and their employees.

Today employers are increasingly seeking solutions to improve employee well-being and foster engagement. Finances are known as being the top stressor of employees according to PwC. And research has found a direct link between financial stress and physical and mental health. Plus many organizations are focused on improving equity across the workplace. BrightPlan’s Total Financial Wellness solution integrates with employer benefits to provide a comprehensive personal finance solution for all employees that is real-time and personalized, thus helping all employees manage financial stress while improving productivity, engagement and retention.

As part of its ongoing commitment to innovation, BrightPlan also unveiled a redesigned AI-powered solution that provides deeper personalization for employees and makes it easier to set and accomplish tailored financial goals. The new user dashboard provides deep financial insights and enhances ease of use, elevating the most salient financial data to help employees set priorities, make more informed decisions and quickly take action to achieve any life goal―from paying off debt to purchasing a home to planning for retirement.


“Last year put the focus back where it should beon benefits that really matter to employees. Today’s workforce ranks financial wellness as more important than healthcare benefits and seeks solutions to address soaring financial stress. With this new funding, BrightPlan will expand our efforts and partner with more companies to engage employees on their financial futures while fueling business growth. Our goal is to democratize financial wellness and make Total Financial Wellness a ‘must-have’ benefit for every enterprise.”

— Marthin De Beer, BrightPlan founder and CEO

“BrightPlan has an impressive and holistic approach to financial wellness designed to invigorate and support employees while delivering clear value to enterprisesa combination that has become even more critical during the pandemic. Their rapid growth and major client wins reflect the strength of their solution helping employees navigate rapidly shifting financial waters.”

— George Still Jr., at Still Capital Partners