Totem, an ascending startup known for its viral debut product, the Totem Compass, announced that it has closed a pre-seed funding round, raising $1.3 million from a group of assorted angel investors worldwide.
This funding will play a major role for the company as it scales its production capabilities, supply chain, and internal team to meet the colossal global demand for its friend-finding compass.
The Totem Compass is a peer-to-peer tracking device for consumers with precise and real-time location updates. This device is 100% screen-free and designed to work without cellular networks, Wi-Fi, or apps.
Powered with Totem’s proprietary Unity Mesh Network and advanced GNSS technology, it also features SOS functionality, ensuring users can stay effortlessly connected with a reliable range, unbreakable bonds, and a simple, intuitive interface.
Hitting over 125 million organic views across social platforms in 2024 alone, Totem quickly became dominant in the ever-growing festival technology market. After achieving more than $1.5 million in verified pre-orders, Totem Compass rollout began in October 2024 and has since shipped over 20,000 units to customers in more than 60 countries worldwide.
With music festival popularity surging and attendance reaching record highs in 2025, substantial growth opportunities lie ahead for Totem as demand for its simple but beautifully effective technology continues to skyrocket.
Along with the “friend-finding compass for festivals,” Totem is developing a companion product for the festival compass that will be revealed in March and a suite of accessories for users to personalize their devices. With substantial investment interest building, Totem has plans for a Seed Round in Q2 of 2025, coming alongside future product details.
The Totem Compass is available now. Pricing starts at $69 per device, with discounted options for wholesale orders.
KEY QUOTE:
“We are immensely grateful to have the support of so many incredible investors with deep subject matter expertise. This pre-seed round serves as further evidence that Totem is not just a company—it is a movement that unites people around the world. This capital will be essential for us as we seek to build one of the world’s greatest event tech companies.”
- Carter Fowler, CEO of Totem
