Toutix has raised $3 million in seed funding from Evolution Equity Partners to expand sales and marketing for its platform, which helps sports teams, artists and venues capture and use data generated at live events.
The New York-based company tracks activity including ticket scans, purchases and fan movement inside venues. Its AI model, Bruno, turns that information into an ideal customer profile for each operator, helping organizations understand their audiences beyond the initial ticket purchase.
Toutix works alongside existing ticketing providers. Its platform focuses on activity after admission, giving operators information about how attendees interact with the venue and where they spend time.
That information can support decisions involving the event experience, customer relationships and sponsorship inventory. By connecting ticketing, purchasing and movement data, Toutix aims to give operators a more complete view of their supporters across different interactions.
Co-founders Dillane Wehbe and Daniel Zhang met as student athletes at Durham University Business School in the United Kingdom and began developing Toutix in 2024.
Before the funding round, the company signed its first customers, including AC Newport, a soccer club in Newport, Rhode Island. The club plans to use the platform to understand which areas of its ground attract the most match-day traffic and use those measurements to inform sponsorship pricing.
AC Newport also identified the combination of ticket and merchandise transactions as useful for building a fuller picture of its supporters.
The seed funding will support Toutix’s next phase of growth as it executes its sales and marketing strategy. Its approach centers on adding audience intelligence to infrastructure that live event operators already use, with data ownership remaining a central part of its offering.
KEY QUOTES:
“Sports and entertainment have spent years optimizing how tickets are sold, but they have very little visibility into exactly what fans do after the ticket is scanned. That’s where the actual fan relationship lives. When teams, artists, and venues own that data, they can make every event better for the people who show up.”
Dillane Wehbe, Co-Founder And CEO Of Toutix
“We don’t think the future of live events is another ticketing platform. The infrastructure already exists. What is missing is the intelligence layer that helps operators understand what their fans are actually doing. Toutix sits on top of the systems they already use and turns fragmented activity into something they can act on.”
Daniel Zhang, Co-Founder Of Toutix
“Live events generate more fan data than almost any other setting, but most operators don’t own it. Toutix built a way for teams, artists, and venues to capture that data, keep it, and use it. Dillane and Daniel have a clear view of where this market is going.”
Richard Seewald, Founder And Managing Partner Of Evolution Equity Partners
“We chose Toutix because they’ll show us which parts of our ground draw the most fans on match day, so we can price our sponsorship real estate on real traffic. Every ticket and shirt we sell already builds a fuller picture of who our supporters are, which is what makes growth easier for a club our size. And their team has been hands-on with us from the first conversation.”
Thomas Loughborough, Founder Of AC Newport
