- Optical tracking based sports analytics company Track160 announced it raised $5 million in Series A funding
Track160 — a leading optical tracking based sports analytics company — announced it has raised $5 million in Series A funding led by the ADvantage Sports Tech Fund. And ADvantage joins a seasoned group of strategic shareholders, including the Bundesliga (Germany’s premier football league), REDDS Capital, Aaron Stone, and Marc Rowan.
Launched in 2017 by Dr. Miky Tamir and Michael Birnboim, Track160 has developed a fully automated tracking solution for professional and amateur football teams. And Track160’s state of the art system uses simple portable cameras that can be set up at a single venue location to identify and track the players and ball in 3D throughout the match. This unique accuracy enables the company to deliver detailed insights on player fitness and a team’s tactical performance.
“Professional clubs and athletes have long benefited from the input of experts during training and gameplay. This input is a major driver in maximizing performance and avoiding injury for any athlete. With our cutting edge deep learning technology, we are able to augment these measures and provide a holistic solution, unique metrics and unprecedented analysis to athletes and coaching staff globally. Our team of computer vision and deep learning experts is only scratching the surface of what we will be able to do in football and beyond,” said Track160 CEO Doron Houminer.
With the launch of its first product called Coach160, Track160 is currently serving football clubs in Europe, Asia, and Latin America.
“What drew us to Doron and team was their unparalleled technology within the multi-billion dollar tracking and analytics market. The company’s ability to enable affordable skeletal tracking and tactical analysis on readily available commercial cameras is game-changing and has wide application across broadcast and training,” added ADvantage partner Jeremy Pressman.
