Trackstar – a Y Combinator-backed startup transforming supply chain logistics with the world’s first universal API for Warehouse Management Systems – recently announced it had closed a $2.6 million seed round led by TMV. This funding round will accelerate Trackstar’s global mission to integrate with warehouse management systems, enhancing supply chain efficiency and data accessibility for businesses of all sizes.
The global supply chain industry – valued at trillions of dollars – still lags far behind the rapid surge of automation and digitization in other sectors. And within the supply chain, innovation is often impeded by a lack of available data from missing digital infrastructure.
However, software and logistics companies focused on supporting the end-to-end flow of goods face the arduous task of constructing, sustaining, and standardizing data across numerous isolated integrations. And warehouse management systems are the system of record for data such as inventory, orders, and shipments that live within warehouses. The number of these systems – most of which have inadequately documented APIs or no API documentation at all – contributes to the complexity of building applications in this sector.
Companies historically would spend considerable time and money building one-off integrations into WMS, each of which could take months. Using Trackstar, companies can connect with multiple WMS in minutes with minimal development work.
The company’s customers include inventory planning solutions, warehouse optimization software, trucking companies, supply chain visibility tools, fulfillment companies, and more. And not only does Trackstar’s API give these companies access to more customers and features, but it saves them significant time and resources so they can focus on their core products.
Trackstar’s co-founders Jeremy Schneck and Daniel Langer are long-time friends who met while studying at the University of Pennsylvania. Schneck was previously a vice president at Oak Hill Advisors, covering investments in the retail, consumer, and food and beverage sectors. Langer was an early product manager at Datadog, where he led a major integration team.
The two came together in 2021 to build monitoring software in the e-commerce enablement space. And through this process, they experienced firsthand the difficulty of accessing supply chain data. As a result, they decided to build infrastructure that makes this data, starting with WMS, readily accessible.
KEY QUOTES:
“Digitization of the global supply chain has been a critical imperative for years, and an elemental part of addressing the industry’s complexity, enormity, and volatility, all further compounded by long-held legacy systems. At TMV, we see Trackstar as a best-in-class next-generation solution poised to drastically improve supply chain operations across the globe — a single source of information, fewer decision makers, better collaboration, and higher performance.”
— Marina Hadjipateras, TMV General Partner
“The status quo for integrating with logistics and warehousing systems hinders innovation and negatively impacts end consumers. Our universal API is already helping companies launch new features, onboard more customers, and accelerate their growth.”
— Daniel Langer, co-founder of Trackstar
