Traction Capital announced that Matt Meents has joined the firm full-time as a Strategic Growth Partner. For this role, Meents will work closely with existing portfolio companies while also supporting future investments as Traction Capital prepares to launch its second fund in Q1 and Q2 of 2025.
Meents has been an essential Traction Capital Advisory Committee member, offering strategic insights and guidance on investment decisions. Now, as he steps into this full-time role, he will utilize his expertise to help founders navigate growth challenges, scale efficiently, and achieve long-term success.
With 25+ years of experience in building, scaling, and transitioning high-growth companies, Meents is a visionary entrepreneur and leader in the startup and venture space. As Co-Founder & CEO of Magnet360, he scaled the company from bootstrapped origins to $50 million in annual revenue, serving Fortune 2000 clients and earning investment from Salesforce Ventures before a successful acquisition by Mindtree in 2016. Later, he co-founded Yardstik, where he drove growth, improved margins, and built revenue predictability before transitioning to a board leadership role.
Beyond his entrepreneurial success, Meents is also passionate about mentoring and equipping the next generation of founders. He teaches entrepreneurship at the University of St. Thomas, speaks frequently on leadership and culture, and shares his deep expertise in EOS (Entrepreneurial Operating System®) —bringing practical frameworks to help companies thrive.
KEY QUOTES:
“We are beyond excited to welcome Matt to the Traction Capital team. His ability to scale businesses, build award-winning cultures, and create momentum will be invaluable to our portfolio companies. As we gear up for Fund II, Matt’s expertise will help founders navigate growth challenges, unlock new opportunities, and ultimately drive success.”
– Shane Erickson, Founder and Managing Partner of Traction Capital
“I’m at a stage where I can take everything I’ve learned—bootstrapping Magnet360, scaling Yardstik through VC funding—and use that experience to help other founders achieve more. Through teaching and Traction Capital, I have the opportunity to empower the next generation, amplify their possibilities, and create impact at scale. This is a new challenge, but one that aligns perfectly with my purpose, my strengths, and the integrated life I want to live.”
– Matt Meents
