CIBC Innovation Banking announced that it has provided a debt financing facility to Vancouver-based Traction Complete. And Traction Complete’s suite of Revenue Operations Data Management apps was designed to help organizations automate critical business processes to streamline sales, improve data quality, and optimize go-to-market strategies.
Launched in 2019 when it spun out of Traction-on-Demand, Traction Complete aims to automate complex data tasks in Salesforce and enable teams to be better prepared for AI adoption.
CIBC Innovation Banking has 25+ years of specialized experience in growth-stage tech and life science companies across North America. It has over $11 billion in funds managed, including life sciences, health care, and cleantech companies, investors, and entrepreneurs. Over the past six and a half years, it has assisted over 700 venture and private equity-backed businesses.
KEY QUOTES:
“With CIBC Innovation Banking’s support, our vision to transform how revenue teams manage their data is only strengthened. Driven by the growth of AI, data has become the most valuable asset for organizations globally, and those who focus on data quality are set to unlock a competitive edge. This investment fuels our commitment to developing best-in-class solutions that enable our customers to thrive.”
– David Nelson, CEO of Traction Complete
“We are excited to work with Traction Complete as they continue to expand across Canada and abroad. Traction Complete is transforming business operations by automating manual data management, providing sales professionals with actionable data and insights to optimize their strategies and drive revenue growth. Moreover, Traction Complete is equipping teams with the data foundation essential for seamless AI adoption.”
– Joe Timlin, Managing Director, CIBC Innovation Banking
