- Global advertising technology company Trade Desk Inc (NASDAQ: TTD) has announced the appointment of Tim Sims as the chief revenue officer
Global advertising technology company Trade Desk Inc (NASDAQ: TTD) has announced the appointment of Tim Sims as the chief revenue officer. Sims is a six-year veteran of The Trade Desk and he will be responsible for driving revenue generation and new client acquisition globally.
What does The Trade Desk do? The company empowers buyers of ads through its self-service and cloud-based platform. Ad buyers are able to create, manage, and optimize digital advertising campaigns across a wide variety of ad formats and devices. And the company has integrations with major data, inventory, and publisher partners to ensure maximum reach and decisioning capabilities. Plus it offers enterprise APIs to enable custom development on top of the platform.
Before this role, Sims served as Senior Vice President of Inventory Partnerships where he oversaw the rapid expansion of the company’s supply-side relationships, particularly with the world’s leading connected television providers. And Sims will retain the management of the inventory partnerships team as part of his new role.
Sims has extensive experience in the advertising experience. Previously, he served as Director of Business Development at OpenX and Director of Media at Spot Runner. And Business Insider named him as one of the 23 people who are shaping the future of TV.
KEY QUOTES:
“In recent years, connected television has become one of the fastest-growing and most important channels within digital advertising. Tim Sims has been at the forefront of this shift, working with advertisers and broadcasters to understand the value that CTV unlocks for each. Tim has his finger on the pulse on evolving customer demand across all channels, and his ability to help customers map that demand to premium content makes him the perfect leader for this role.”
“As more major brands embrace data-driven advertising, they envision a future with both the optimization of campaigns across channels, as well as access to premium inventory. Nowhere is this more apparent than television, where our customers are applying data to their massive TV campaigns for the first time and building bridges between their traditional media investments and CTV. This presents The Trade Desk with a significant opportunity to grow and win share as we integrate our business development and inventory strategies.”
— The Trade Desk Co-Founder and CEO Jeff Green
