TradePMR, a provider of brokerage and custodial services specifically for independent registered investment advisors, and a subsidiary of Robinhood Markets, has recently unveiled an innovative new program. This initiative is designed to significantly enhance the ability of independent RIAs to not only attract new clients but also retain their existing ones effectively.
In a strategic move aimed at creating a more equitable competitive landscape, TradePMR and Robinhood are introducing the Asset Match program. This program offers a compelling 50 basis point cash match, which translates to a 0.50% match, on all eligible deposits made into TradePMR accounts. The companies are confident that this new offering represents an industry-first for independent RIAs, marking a pivotal moment in the financial services sector.
For many years, the retail investor segment has enjoyed the benefits of various incentives, such as cash bonuses and account credits, which financial services providers frequently offer to encourage individuals to switch their accounts. Historically, independent RIAs have faced a disadvantage, lacking access to powerful tools that could help them compete effectively in this competitive environment. The introduction of the Asset Match program is poised to fundamentally alter this dynamic, providing RIAs with a compelling and tangible new benefit to offer their clients.
The Asset Match program directly addresses a long-standing imbalance within the financial services industry. By providing a substantial cash match on new assets, TradePMR and Robinhood are empowering independent RIAs with a significant competitive advantage. This advantage has, until now, been primarily the exclusive domain of larger, more retail-focused institutions. This strategic move is widely expected to be a considerable draw for clients who are considering relocating their investments, offering a concrete financial incentive that can play a crucial role in helping RIAs win new business and simultaneously strengthen their existing client relationships.
Beyond the immediate financial incentives, TradePMR is also strongly emphasizing the ease and efficiency with which RIAs can integrate and leverage this new program into their operations. The company is highlighting its streamlined digital account opening process, which is designed for simplicity and speed. And TradePMR boasts robust integrations with many of the leading customer relationship management systems, ensuring a smooth flow of information and client data.
Building on these technological advancements, TradePMR’s Fusion platform features an AI-powered Transition Assistant. This sophisticated tool is specifically designed to enable RIAs to transfer client accounts quickly, efficiently, and with a high degree of confidence. These technological innovations collectively ensure that RIAs can seamlessly implement the Asset Match program without encountering significant operational hurdles or disruptions.
It is important to note that the Asset Match program is scheduled to be available for a limited duration. The program will commence on October 1, 2025, and will conclude on March 31, 2026. This specified limited window is intended to encourage both RIAs and their clients to act promptly and take full advantage of this unique opportunity within the defined timeframe.
For more than two decades, TradePMR has consistently demonstrated its commitment as a dedicated partner to growth-minded independent RIAs. Based in Gainesville, Florida, the company has a strong track record of providing innovative technology tools and comprehensive support, all with the overarching goal of transforming its clients’ businesses. TradePMR’s extensive range of services includes essential custodial, operational, and trading support, all meticulously designed to streamline the day-to-day operations of investment advisors, allowing them to focus more on serving their clients and growing their practices.
KEY QUOTES:
“Independent RIAs have never had access to incentives like this. With Asset Match, we’re giving advisors a powerful new tool to attract clients and reward them for growing with their firm.”
Robb Baldwin, Founder and General Manager of TradePMR
“Robinhood was built to democratize finance for all, and we’re thrilled to expand that mission to advisors. We want TradePMR advisors to know a simple truth: we aim to support them, not compete with them.”
Steve Quirk, Chief Brokerage Officer, Robinhood Markets
